Wiser

SEPTEMBER 28, 2017

The stakes are high this holiday season, with Deloitte expecting cross-channel retail sales to top $1 trillion dollars this year from November to January. To succeed, omnichannel retailers and brands need to be true to their names and fully unify their selling channels. Omnichannel holiday strategy requires channels to work together.

Omnichannel 189

Omnichannel Shipping Costs Demo Channel 189

Kissmetrics

DECEMBER 12, 2017

Engagement metrics, while often seen as “vanity metrics,” are important indicators of how well your marketing is performing. In this article, I’ll share six engagement metrics you must measure throughout the funnel to ensure your marketing is working. Device : Are your users reading your content on a desktop or a mobile device?

Improvements 491

Improvements Marketing Social Media Blog 491

Kissmetrics

JANUARY 12, 2021

What is Facebook Watch, and what does it mean for you your marketing strategy? Launched in 2017 to select users in the U.S. via mobile, desktop, and TV apps, Facebook Watch is the company’s entrée into episodic streaming video. Social viewing is not going away, so how can marketers take advantage of it? Facebook has 1.82

Marketing 281

Marketing Social Media Games Events 281

BigCommerce

JUNE 6, 2017

Like most marketing efforts, the recipe for success isn’t a sexy, breakthrough tactic. It’s not easy, but there are some basic principles you can follow to avoid the landmines frequently stepped on by marketers of every ilk. million Americans are planning to use ad blocker in 2017! and then comes the inevitable question.

BigCommerce 419

BigCommerce Channel Shopping Carts Marketing 419

Inflow Insights

OCTOBER 27, 2021

Evaluate conversion rates by channel. Before we start comparing conversion rates by channel, we need to all be on the same page about where these numbers come from. Many marketers are surprised to discover that they’ve been calculating conversion rate all wrong. Evaluating eCommerce Conversion Rates by Channel.

Channel 113

Channel Mobile eCommerce PPC 113

SellBrite

JANUARY 17, 2018

billion in Q3 2017. But in recent years, buyers are getting even more flexibility and accessibility with online shopping—thanks to the rise of mobile shopping. Mobile commerce is growing in popularity as technology improves. Mobile Commerce is Taking Over Ecommerce. In 2014, mobile commerce made up 11.6%

Merchant Services 145

Merchant Services Mobile Social Media Payment Services 145

Kissmetrics

MARCH 30, 2018

trillion in 2017 and are expected to reach 4.9 In fact, B2B e-commerce worldwide sales in 2017 peaked at $7.7 In-store sales accounted for 91% of all retail sales in the US in 2017. The in-store shopping experience is incomparable to browsing items on a desktop or mobile screen. trillion in 2021. Sounds too sophisticated.

eCommerce 210

eCommerce eCommerce Marketing Marketing Shipping Costs 210

Retail TouchPoints

MAY 8, 2024

In addition to the entertainment aspects of TikTok’s short-form videos, the platform has become an important commerce channel. The suit claims that banning TikTok is not only impractical but “obviously unconstitutional,” impinging on the free speech rights of the 170 million Americans who use it.

Channel 258

Channel Operations Technology Other 258

Retail TouchPoints

FEBRUARY 25, 2022

In today’s world brands need to be omnipresent, having digital footprints across several channels. A recent study found that 68% of Gen Z shoppers planned to use non-traditional channels for Black Friday and Christmas shopping, with Instagram (47%) taking the lead as a holiday shopping platform. Looking Ahead.

Social Media 306

Social Media Retail Events Channel 306

ChannelAdvisor

MAY 3, 2017

We’re back with another episode of Channel Advice , a video series where industry experts take on your most pressing e-commerce questions (in less time than it takes to write an email!). Specifically, to answer the question, “How should I optimize my mobile strategy on Google?”. into your mobile strategy. Thanks, and good luck!

Mobile 40

Mobile Channel eCommerce Management 40

Kissmetrics

MARCH 12, 2018

Marketing can be a bit like gambling. You test out one advertising channel and measure your results. Every so often, a new marketing channel or program becomes available. Eager marketers jump at the new opportunity and gamble some of their ad budget into it. Blended Marketing Will Continue to Dominate in 2018.

Marketing 202

Marketing Social Media eCommerce Channel 202

BigCommerce

DECEMBER 19, 2017

Consumers shop more and more across a variety of devices and channels. Retailers continually optimize their sales channels to deliver more seamless consumer experiences. Mobile payments are also making an increasing impact. This shift to mobile is pushed along with the ever expanding list of payments-enabled devices.

Merchant Services 337

Merchant Services Presentation Payments Payment Services 337

RTP blog

AUGUST 27, 2018

If anything, companies should actually put more focus on the Hispanic market: A recent survey. million in 2017. This represents an opportunity for businesses to demonstrate that they are in touch with Latino culture by marketing their products to the U.S. These pages should be actively promoted across marketing channels.

Marketing 150

Marketing Electronics Retail Mobile 150

GetElastic

AUGUST 23, 2019

Other factors that significantly affect the purchase decision include shipping options, payment facilities, mobile optimization, website experience and simply the short attention span that plagues much of society these days. Web Push Notifications or Email Marketing? It involves sending commercial emails to customersand prospects.

Merchant Services 147

Merchant Services eCommerce Marketing Shipping Costs 147

ChannelAdvisor

DECEMBER 6, 2017

Wondering where to focus your digital marketing in 2018? One report that caught our attention is E-Commerce KPI Benchmarks 2017 from Wolfgang Digital. However, it’s important to remember that the successful digital marketing strategy involves monitoring more than website traffic alone. Drowning in data in your efforts to decide?

eCommerce 49

eCommerce Marketing Multi-channel Comparison Shopping 49

Kissmetrics

MARCH 12, 2018

Content marketing took off and continues to flourish for one very simple reason: it’s what the people want. Craig Davis , the former Chief Creative Officer at marketing communications firm J. ” That’s content marketing in a nutshell. Let’s talk about content. How’s it doing in 2018? Is it still the king? Exceedingly well.

Marketing 205

Marketing Social Media B2C B2B 205

Omnisend

DECEMBER 14, 2023

Reading Time: 9 minutes Many marketers believe that multichannel selling is only for big retailers and that small retailers can’t afford it. Selling on multiple channels need not cost a fortune if you do it right. Invest in an SEO-friendly website and optimize your checkout process to make it a profitable sales channel.

Multichannel 78

Multichannel Social Media Payment Services Shipping Costs 78

RTP blog

DECEMBER 19, 2017

In a 2008 article focused on 5 New Promotional Trends , we talked about the growing use of in-store digital signage and mobile; social media in marketing communications; and creative pricing strategies. 
 Retailers have two main options for adjusting to the modern, digital-savvy shopper.

Multi-channel 150

Multi-channel Customer Retail Omnichannel 150

Retail TouchPoints

FEBRUARY 22, 2021

Instead, a series of recent diversifications, including the launch of a direct-to-consumer site in 2017, meant the brand was poised to roll with the pandemic punches. While the pandemic-prompted ecommerce boom certainly played heavily into these results, Florin also credits the deployment of email marketing tools from Omnisend.

Events 264

Events Shipping Costs Outdoor Shopify 264

Payoneer

OCTOBER 19, 2018

Mobile retail sales are huge, and still getting bigger. In 2017, 34.5% of all retail eCommerce sales in the US were made on a mobile phone, amounting to $156.28 On Cyber Monday alone in 2017, $2 billion were spent on mobile sales, or just under a third of all revenue. Worldwide, mobile eCommerce sales hit $1.4

Mobile 36

Mobile Marketing Social Media Presentation 36

ChannelAdvisor

DECEMBER 6, 2017

Wondering where to focus your digital marketing in 2018? One report that caught our attention is E-Commerce KPI Benchmarks 2017 from Wolfgang Digital. However, it’s important to remember that the successful digital marketing strategy involves monitoring more than website traffic alone. Drowning in data in your efforts to decide?

eCommerce 40

eCommerce Marketing Multi-channel Comparison Shopping 40

ChannelAdvisor

MAY 5, 2017

Facebook’s growth story continued strong this week as the company reported 51% advertising revenue growth for Q1 2017 during its quarterly earnings call. . “We We had a good start to 2017,” said Mark Zuckerberg, Facebook founder and CEO. Mobile ad revenue increased 58% and represents 85% of revenue. Desktop revenue is up 22%.

Mobile 40

Mobile Consumer Channel Technology 40

Sailthru

OCTOBER 16, 2018

We already know why brands should focus on mobile; it’s one of the fastest growing marketing channels. Yet, when Sailthru analyzed more than 250 brands for our second Retail Personalization Index , we were surprised to see that many top global retailers and ecommerce companies struggle with their mobile apps.

Mobile 76

Mobile Arts Improvements Customer 76

ChannelAdvisor

MARCH 1, 2017

To help ensure you get as much as possible out of Catalyst 2017, we’ve put together a quick-reference guide tailored for newcomers. Catalyst 2017 will be your best opportunity this year to hear from the industry’s biggest influencers in one central location. Once-in-a-Lifetime Keynotes. Lee McCabe, VP, North America, Alibaba Group.

eCommerce 70

eCommerce Automotive Presentation Events 70

OrderDynamics

FEBRUARY 14, 2019

The UK Continues to be Omni-channel Royalty for a Succession of Reasons. OrderDynamics’ Omni-2000 research reviews 2000+ global retailers to discover the shopper’s view of retail’s omni-channel offerings. The global report gives us an overall view of the state of omni-channel. Omni-2000: UK Report .

Channel 50

Channel Multi-channel Merchant Services eCommerce 50

OrderDynamics

AUGUST 29, 2017

Latest Benchmark on Nordic Omni-Channel Retailing. The research asked omni-channel, ecommerce, and mobile commerce focused questions of 100 retail executives across Sweden, Denmark, Norway, Finland, Iceland, UK, and Germany. It raises important questions for retailing executives, when it comes to Nordic omni-channel retailing.

Channel 52

Channel Retail Mobile Consumer 52

ChannelAdvisor

JULY 25, 2017

If ever there were a year to cash in on the second biggest shopping season of the year, 2017 would be it. Take a deep breath and get ready to dive into our crash course on 2017 back-to-school shopping trends. It pays to be laser focused on the channels proven to be most effective for e-commerce. Mobile, Mobile, Mobile.

eCommerce 66

eCommerce Social Media Mobile Shipping Costs 66

GetElastic

FEBRUARY 12, 2019

In 2017, Johnstone refreshed their commerce platform and significantly improved performance and connectivity with the back-end system. Improved online customer experience through enhanced information across channels. Online and in-store channels have access to shared, accurate product content.

eCommerce Platforms 112

eCommerce Platforms Seminar eCommerce Marketing 112

Kissmetrics

AUGUST 25, 2020

In 2017, PPC advertisers invested over $10 billion dollars. . But year after year, global ad spend across every major PPC channel is growing even higher. PPC is an exciting form of digital marketing because you can directly tie revenue generated to ad spend. Strong mobile optimization capabilities. Source: Statistica.

PPC 279

PPC Multi-channel Social Media B2C 279

Email Audience

OCTOBER 21, 2021

Where consumers are almost glued to their phones, the importance of using all the channels at your disposal to the fullest for your business has never been clearer. SMS messaging is a powerful tool for marketing. Here are 38 of the most important SMS marketing stats that will blow your mind. SMS marketing statistics: 1.

Marketing 82

Marketing Mobile Social Media Consumer 82

Kissmetrics

OCTOBER 5, 2017

Along with the release of the iPhone 8, Apple’s new operating system, iOS 11 and its browser, Safari 11 on desktop, are causing quite a stir among advertisers and marketers. But what does that mean exactly, and how can marketers best prepare for it? Currently, ITP is only enabled for mobile and desktop versions of Safari.

Marketing 192

Marketing Recommendation Information Mobile 192

Store Growers

MAY 1, 2019

Email marketing. Notes: study with over 250 million website sessions and over €500 million in online revenue between July 2017 – June 2018. This might show there are opportunities to invest in other channels. Mobile: 53% (vs 52% in 2017). Or is it because your website performs poorly on mobile ?

eCommerce 128

eCommerce Mobile Shopping Carts Beauty and Health 128

ChannelAdvisor

MAY 18, 2017

We can’t believe how fast Catalyst Europe 2017 went. Mobile will continue to disrupt. Moderated by Hakan Thyr, ChannelAdvisor’s very own director of strategic partnerships, the marketplaces madness panel discussed mobile-based online shopping, competition, and matching products with customers. And that’s a wrap!

eCommerce 58

eCommerce Payment Services Shipping Costs Mobile 58

OrderDynamics

MAY 29, 2018

What is Omni-channel Brand Intimacy? Also, in a retail context, their four forms model inspires the question of whether omni-channel brand intimacy exists. In all four, there are examples of omni-channel brand intimacy. What is exciting about this is the notion that omni-channel retailing isn’t just about a transaction.

Channel 50

Channel Social Media eCommerce Outdoor 50

GetElastic

APRIL 2, 2019

In September 2017, T-Mobile announced that it would include a free Netflix subscription for family plan members. While on the surface this might seem to be just a promotion, it highlights how T-Mobile can layer on additional services into a bundle that customers actually want,” said BTIG research analyst Walter Piecyk.

Telecommunications 167

Telecommunications Payment Services Omnichannel Customer Experience 167

ROI Revolution

MARCH 1, 2018

From the overhaul of standard text ads to an entirely new AdWords user interface , 2017 saw some dramatic changes in paid search marketing. Maintaining Mobile Momentum. The year of mobile has come and gone. For the first time ever, overall mobile paid search clicks have surpassed desktop based on our client data.

Search Marketing 60

Search Marketing Marketing Mobile Article 60

ChannelAdvisor

DECEMBER 9, 2016

You’ve just envisioned Catalyst 2016 , and Catalyst 2017 is going to be even bigger and better. . What can you expect to experience at Catalyst 2017? Catalyst 2017 breakout sessions have been designed to keep you at the cutting edge of e-commerce. The post Announcing the Catalyst 2017 Breakout Sessions!

eCommerce 40

eCommerce Events Fulfillment Mobile 40