Inflow Insights

OCTOBER 27, 2021

Evaluate conversion rates by channel. Before we start comparing conversion rates by channel, we need to all be on the same page about where these numbers come from. Evaluating eCommerce Conversion Rates by Channel. To avoid this confusion, you need to measure conversion rate by channel, seasonality, device, and more.

Channel 113

Channel Mobile eCommerce PPC 113

SellBrite

JANUARY 17, 2018

billion in Q3 2017. But in recent years, buyers are getting even more flexibility and accessibility with online shopping—thanks to the rise of mobile shopping. Mobile commerce is growing in popularity as technology improves. Mobile Commerce is Taking Over Ecommerce. In 2014, mobile commerce made up 11.6%

Merchant Services 145

Merchant Services Mobile Social Media Payment Services 145

BigCommerce

JUNE 6, 2017

Think about it — if you have one static ad displayed across all channels you’ll induce “banner blindness” — especially without a frequency limit in place. million Americans are planning to use ad blocker in 2017! Buyer and Recency Segments are running on Facebook Advertising and AdWords channels. Retargeting Channels.

BigCommerce 419

BigCommerce Channel Shopping Carts Marketing 419

GetElastic

APRIL 11, 2019

Today, another question is in the mind of entrepreneurs: do they need to create a mobile app for their store? Well, you shouldn’t waste your time and allocate a budget on mobile app development for your online store. In this article, we will list the main trends and benefits your mobile commerce (m-commerce) app should keep up with.

Mobile 147

Mobile eCommerce Merchant Services Payment Services 147

ChannelAdvisor

MAY 3, 2017

We’re back with another episode of Channel Advice , a video series where industry experts take on your most pressing e-commerce questions (in less time than it takes to write an email!). Specifically, to answer the question, “How should I optimize my mobile strategy on Google?”. into your mobile strategy. Thanks, and good luck!

Mobile 40

Mobile Channel eCommerce Management 40

BigCommerce

DECEMBER 19, 2017

Consumers shop more and more across a variety of devices and channels. Retailers continually optimize their sales channels to deliver more seamless consumer experiences. Mobile payments are also making an increasing impact. This shift to mobile is pushed along with the ever expanding list of payments-enabled devices.

Merchant Services 337

Merchant Services Presentation Payments Payment Services 337

Retail TouchPoints

JULY 28, 2020

In the previous edition of the State of Marketing Report, the median number of customer data sources for marketers was projected to jump from 10 in 2017 to 15 in 2019 — a 50% increase in just two years. Hostetler is a product marketing manager focused on Retail and Consumer Goods, with a background in email and mobile messaging.

Webinar 232

Webinar Consumer Marketing Consumer Goods 232

OrderDynamics

JULY 27, 2018

How Omni-Channel is Transforming Showrooming. Modern retailers embrace showrooming as part of their omni-channel retail strategy. Omni-channel retail provides a seamless shopping experience. It helps distinguish a retailer from their competitors with a priority on customer experience regardless of channel.

Channel 55

Channel Shipping Costs Mobile Omnichannel 55

ChannelAdvisor

MAY 5, 2017

Facebook’s growth story continued strong this week as the company reported 51% advertising revenue growth for Q1 2017 during its quarterly earnings call. . “We We had a good start to 2017,” said Mark Zuckerberg, Facebook founder and CEO. Mobile ad revenue increased 58% and represents 85% of revenue. Desktop revenue is up 22%.

Mobile 40

Mobile Consumer Channel Technology 40

RTP blog

DECEMBER 19, 2017

In a 2008 article focused on 5 New Promotional Trends , we talked about the growing use of in-store digital signage and mobile; social media in marketing communications; and creative pricing strategies. 
 Retailers have two main options for adjusting to the modern, digital-savvy shopper.

Multi-channel 150

Multi-channel Customer Retail Omnichannel 150

Retail TouchPoints

FEBRUARY 25, 2022

In today’s world brands need to be omnipresent, having digital footprints across several channels. A recent study found that 68% of Gen Z shoppers planned to use non-traditional channels for Black Friday and Christmas shopping, with Instagram (47%) taking the lead as a holiday shopping platform. Looking Ahead.

Social Media 305

Social Media Retail Events Channel 305

Sailthru

OCTOBER 16, 2018

We already know why brands should focus on mobile; it’s one of the fastest growing marketing channels. Yet, when Sailthru analyzed more than 250 brands for our second Retail Personalization Index , we were surprised to see that many top global retailers and ecommerce companies struggle with their mobile apps.

Mobile 76

Mobile Arts Improvements Customer 76

Kibo

MARCH 30, 2017

To no one’s surprise, mobile is merchants’ top priority for 2017 — reflecting […]. The post Four Ways To Think “Store First” With Mobile appeared first on The Omni Channel.

Mobile 48

Mobile Channel Point of Sale eCommerce 48

ChannelAdvisor

MARCH 1, 2017

To help ensure you get as much as possible out of Catalyst 2017, we’ve put together a quick-reference guide tailored for newcomers. Catalyst 2017 will be your best opportunity this year to hear from the industry’s biggest influencers in one central location. We’re excited to see you at Catalyst 2017! Once-in-a-Lifetime Keynotes.

eCommerce 70

eCommerce Automotive Presentation Events 70

ChannelAdvisor

JULY 25, 2017

If ever there were a year to cash in on the second biggest shopping season of the year, 2017 would be it. Take a deep breath and get ready to dive into our crash course on 2017 back-to-school shopping trends. It pays to be laser focused on the channels proven to be most effective for e-commerce. Mobile, Mobile, Mobile.

eCommerce 66

eCommerce Social Media Mobile Shipping Costs 66

OrderDynamics

AUGUST 29, 2017

Latest Benchmark on Nordic Omni-Channel Retailing. The research asked omni-channel, ecommerce, and mobile commerce focused questions of 100 retail executives across Sweden, Denmark, Norway, Finland, Iceland, UK, and Germany. It raises important questions for retailing executives, when it comes to Nordic omni-channel retailing.

Channel 52

Channel Retail Mobile Consumer 52

Omnisend

DECEMBER 14, 2023

Selling on multiple channels need not cost a fortune if you do it right. In fact, selling on multiple channels should bring in more value than the cost you’ll incur on setting up those retail channels. Any business in today’s digital world should be utilizing multiple sales channels instead of relying only on their websites.

Multichannel 78

Multichannel Social Media Payment Services Shipping Costs 78

Inflow Insights

SEPTEMBER 19, 2019

The main issue is this: Conversion rate changes over time are far more influenced by traffic channel mix than by improvements to the site. To avoid this error you need to measure conversion rate by channel, seasonality, device, and more. . This is related to traffic channel mix but is its own topic as well. Traffic Channel Mix.

Channel 60

Channel Conversion Optimization SEO Mobile 60

Kissmetrics

MARCH 30, 2018

trillion in 2017 and are expected to reach 4.9 In fact, B2B e-commerce worldwide sales in 2017 peaked at $7.7 In-store sales accounted for 91% of all retail sales in the US in 2017. The in-store shopping experience is incomparable to browsing items on a desktop or mobile screen. trillion in 2021. Sounds too sophisticated.

eCommerce 210

eCommerce eCommerce Marketing Marketing Shipping Costs 210

OrderDynamics

MAY 29, 2018

What is Omni-channel Brand Intimacy? Also, in a retail context, their four forms model inspires the question of whether omni-channel brand intimacy exists. In all four, there are examples of omni-channel brand intimacy. What is exciting about this is the notion that omni-channel retailing isn’t just about a transaction.

Channel 50

Channel Social Media eCommerce Outdoor 50

OrderDynamics

FEBRUARY 14, 2019

The UK Continues to be Omni-channel Royalty for a Succession of Reasons. OrderDynamics’ Omni-2000 research reviews 2000+ global retailers to discover the shopper’s view of retail’s omni-channel offerings. The global report gives us an overall view of the state of omni-channel. Omni-2000: UK Report .

Channel 50

Channel Multi-channel Merchant Services eCommerce 50

ChannelAdvisor

MAY 18, 2017

We can’t believe how fast Catalyst Europe 2017 went. Mobile will continue to disrupt. Moderated by Hakan Thyr, ChannelAdvisor’s very own director of strategic partnerships, the marketplaces madness panel discussed mobile-based online shopping, competition, and matching products with customers. And that’s a wrap!

eCommerce 58

eCommerce Payment Services Shipping Costs Mobile 58

RTP blog

OCTOBER 7, 2019

Mobile Isn’t Optional In just two years, mobile will make up 75% of all e-Commerce globally. Consumers are already spending unprecedented amounts of time on mobile shopping apps. In fact, consumers are spending 45% more time on apps than they did in 2017.[2] Major retailers have already shown the way. App Annie, 2018.

Omnichannel 150

Omnichannel eCommerce Toys Retail 150

ChannelAdvisor

DECEMBER 9, 2016

You’ve just envisioned Catalyst 2016 , and Catalyst 2017 is going to be even bigger and better. . What can you expect to experience at Catalyst 2017? Catalyst 2017 breakout sessions have been designed to keep you at the cutting edge of e-commerce. The post Announcing the Catalyst 2017 Breakout Sessions!

eCommerce 40

eCommerce Events Fulfillment Mobile 40

Demac Media

JANUARY 23, 2018

Black Friday Cyber Monday 2017 Retail Performance. In 2017 retail sales increased 5.5%, which exceeded forecasts and showed the biggest gain since the last recession. Demac’s BFCM 2017 Retailer Growth. Mobile Commerce on the Rise During BFCM. Read: How Pela Case Grew Black Friday and Cyber Monday Sales 1,727% yoy.

Social Media 34

Social Media Retail Mobile Shopify 34

Sailthru

FEBRUARY 20, 2018

The success of these personalized mobile apps has retailers looking at how to bring this personalization into physical stores. Both the push notifications and personalized news come through an interactive webpage that displays on the mobile app. Yoox Says Half of Sales Now Come From Its Mobile App.

Mobile 68

Mobile Omnichannel Retail Recommendation 68

ChannelAdvisor

NOVEMBER 29, 2016

As we mentioned in our post yesterday , mobile is the big winner for the Cyber Five with nearly 73% of traffic on the ChannelAdvisor platform coming through mobile devices (a big jump from 2015’s 62%) and 46% of orders (versus 2015’s 40%). Mobile percentage of orders and traffic peaked on Thanksgiving Day. Free shipping.

Mobile 40

Mobile PayPal Shipping Consumer 40

ChannelAdvisor

DECEMBER 6, 2017

One report that caught our attention is E-Commerce KPI Benchmarks 2017 from Wolfgang Digital. Bottom line: It’s important to benchmark your traffic across all digital marketing channels — from Google Shopping and AdWords to Amazon advertising. More than half ( 55% ) start with Amazon, and many turn to comparison shopping engines.

eCommerce 49

eCommerce Marketing Multi-channel Comparison Shopping 49

Store Growers

MAY 1, 2019

Notes: study with over 250 million website sessions and over €500 million in online revenue between July 2017 – June 2018. This might show there are opportunities to invest in other channels. Mobile: 53% (vs 52% in 2017). Or is it because your website performs poorly on mobile ? Mobile: 26% (vs 26% in 2017).

eCommerce 128

eCommerce Mobile Shopping Carts Beauty and Health 128

Blue Acorn

MARCH 20, 2017

In this session, the head of retail strategy at Adobe took us on a magical ride through personalization and mobile. Mobile visits outpaced mobile revenue across the globe. Customers are spending more time but less money on mobile; desktop boasts 65% of revenue; cart conversion rate is 16% for smartphones and 26% for desktop.

Payments 63

Payments Presentation eCommerce Mobile 63

Retail TouchPoints

FEBRUARY 22, 2021

Instead, a series of recent diversifications, including the launch of a direct-to-consumer site in 2017, meant the brand was poised to roll with the pandemic punches. The new owner immediately identified the opportunity for Kerrits to branch out from its wholesale roots.

Events 253

Events Shipping Costs Outdoor Shopify 253

GetElastic

APRIL 2, 2019

In September 2017, T-Mobile announced that it would include a free Netflix subscription for family plan members. While on the surface this might seem to be just a promotion, it highlights how T-Mobile can layer on additional services into a bundle that customers actually want,” said BTIG research analyst Walter Piecyk.

Telecommunications 167

Telecommunications Payment Services Omnichannel Customer Experience 167

ChannelAdvisor

DECEMBER 6, 2017

One report that caught our attention is E-Commerce KPI Benchmarks 2017 from Wolfgang Digital. Bottom line: It’s important to benchmark your traffic across all digital marketing channels — from Google Shopping and AdWords to Amazon advertising. More than half ( 55% ) start with Amazon, and many turn to comparison shopping engines.

eCommerce 40

eCommerce Marketing Multi-channel Comparison Shopping 40

RTP blog

NOVEMBER 7, 2018

On top of the basics that have always been part of store operations, today’s stores now must offer online-level convenience, seamless channel integration and unique customer experiences. total well surpasses the 67% in both 2016 and 2017, another indication that retailers are making more investments where they need to.

Mobile 150

Mobile Fulfillment Operations Omnichannel 150

ChannelAdvisor

JULY 31, 2017

But advertising is just one part of the equation, and there are several changes to watch beyond the ones affecting mobile, search and social. So, without further ado, here are two more important trends for the 2017 season, along with effective strategies for capturing a sizeable share of sales. Complements Over Competition.

eCommerce 40

eCommerce eCommerce Platforms Mobile Omnichannel 40

Kissmetrics

AUGUST 25, 2020

In 2017, PPC advertisers invested over $10 billion dollars. . But year after year, global ad spend across every major PPC channel is growing even higher. Strong mobile optimization capabilities. Mobile devices account for over half (53%) of clicks on search ads. Do you leverage bid modifiers for mobile devices?

PPC 279

PPC Multi-channel Social Media B2C 279

Payoneer

OCTOBER 19, 2018

Mobile retail sales are huge, and still getting bigger. In 2017, 34.5% of all retail eCommerce sales in the US were made on a mobile phone, amounting to $156.28 On Cyber Monday alone in 2017, $2 billion were spent on mobile sales, or just under a third of all revenue. Worldwide, mobile eCommerce sales hit $1.4

Mobile 36

Mobile Marketing Social Media Presentation 36