Kissmetrics

MARCH 12, 2018

Mobile devices have transformed how we consume content, making it essential that businesses that want to reach their target audience optimize their websites to respond to this trend. What that also means is that marketing methods have to change to account for the shift to mobile use. adult on a mobile device has more than doubled.

Mobile 214

Mobile Marketing Social Media eCommerce 214

Inflow Insights

OCTOBER 27, 2021

Evaluate conversion rates by channel. Before we start comparing conversion rates by channel, we need to all be on the same page about where these numbers come from. Instead, we recommend conversion tracking with individual users. Evaluating eCommerce Conversion Rates by Channel. Traffic Channels. The solution?

Channel 113

Channel Mobile eCommerce PPC 113

Retail TouchPoints

FEBRUARY 25, 2022

In today’s world brands need to be omnipresent, having digital footprints across several channels. A recent study found that 68% of Gen Z shoppers planned to use non-traditional channels for Black Friday and Christmas shopping, with Instagram (47%) taking the lead as a holiday shopping platform. Looking Ahead.

Social Media 300

Social Media Retail Events Channel 300

BigCommerce

JUNE 6, 2017

Think about it — if you have one static ad displayed across all channels you’ll induce “banner blindness” — especially without a frequency limit in place. million Americans are planning to use ad blocker in 2017! Buyer and Recency Segments are running on Facebook Advertising and AdWords channels. Mistake #4. No wonder 86.6

BigCommerce 419

BigCommerce Channel Shopping Carts Marketing 419

BigCommerce

OCTOBER 10, 2017

And these charts come from Klaviyo’s commerce email marketing benchmark report (2017). The personal recommendation — You trusted him enough to hand over your email. We know that: 75% of people will bounce if a site isn’t optimized for mobile, and. 90% more orders on your customer reactivation. Relevant, Promotional Emails.

Shipping Costs 407

Shipping Costs X-cart Marketing BigCommerce 407

BigCommerce

MARCH 21, 2017

Through the upcoming integration, BigCommerce customers will soon see Instagram as an option in the BigCommerce Channel Manager, allowing you to sync your product catalog with Instagram. When it comes to Instagram, ecommerce businesses by and large recommend the platform. Enable the integration through the BigCommerce Channel Manager.

Mobile eCommerce 420

Mobile eCommerce Mobile eCommerce Merchant Services 420

BigCommerce

DECEMBER 20, 2017

Immediately following Cyber Five of 2017, I sent an email out to a bunch of ecommerce experts and multi-million dollar ecommerce store owners. Let me give you an example: 2017 has been the year of Facebook Advertising. As a result, many experts are recommending alternate approaches to success for 2018. Mobile Optimization.

eCommerce 419

eCommerce Shipping Costs Social Media BigCommerce 419

BigCommerce

SEPTEMBER 5, 2018

In 2017—a positive year for the economy and the stock market—Small Business Saturday numbers actually went down both in terms of total foot traffic and dollars spent. Small Business Saturday sales actually went down in 2017 —both in foot traffic and overall dollars spent, according to CNBC. Is your small business mobile-friendly?

Small Business Retail 399

Small Business Retail Social Media Shipping Costs Mobile 399

BigCommerce

FEBRUARY 13, 2018

When you factor in the expanded ecommerce selling opportunities through omni-channel retail (like adding Amazon and eBay storefronts to your sales approach, for example), it’s easy to see that now is the best possible time to grow an ecommerce business. 2014 Apple Pay launches as a form of mobile payment. It’s Now or Never. .

eCommerce 417

eCommerce Payment Services Small Business Retail Shipping Costs 417

Omnisend

DECEMBER 14, 2023

Selling on multiple channels need not cost a fortune if you do it right. In fact, selling on multiple channels should bring in more value than the cost you’ll incur on setting up those retail channels. Any business in today’s digital world should be utilizing multiple sales channels instead of relying only on their websites.

Multichannel 78

Multichannel Social Media Payment Services Shipping Costs 78

Sailthru

FEBRUARY 20, 2018

The success of these personalized mobile apps has retailers looking at how to bring this personalization into physical stores. Both the push notifications and personalized news come through an interactive webpage that displays on the mobile app. Yoox Says Half of Sales Now Come From Its Mobile App.

Mobile 68

Mobile Omnichannel Retail Recommendation 68

ChannelAdvisor

MARCH 1, 2017

To help ensure you get as much as possible out of Catalyst 2017, we’ve put together a quick-reference guide tailored for newcomers. Catalyst 2017 will be your best opportunity this year to hear from the industry’s biggest influencers in one central location. We’re excited to see you at Catalyst 2017! Once-in-a-Lifetime Keynotes.

eCommerce 70

eCommerce Automotive Presentation Events 70

BigCommerce

DECEMBER 13, 2017

In turn, I’ve done my best to include the most up-to-date recommendations and tips based on both Amazon’s documentation and our own observations after managing 1000s of Amazon listings. However, the observations and recommendations I make in this guide are subject to change as A9 evolves. Yes, the number of characters in the title!

SEO 209

SEO Merchant Services Document Recommendation 209

Kissmetrics

SEPTEMBER 18, 2017

Launched in August 2017 to select users in the U.S. via mobile, desktop and TV apps, Facebook Watch is the company’s entrée into episodic streaming video. People love getting recommendations for the things they love, and they love sharing those things with friends. What is Facebook Watch?

Marketing 458

Marketing Games Mobile Social Media 458

Inflow Insights

SEPTEMBER 19, 2019

The main issue is this: Conversion rate changes over time are far more influenced by traffic channel mix than by improvements to the site. To avoid this error you need to measure conversion rate by channel, seasonality, device, and more. . This is related to traffic channel mix but is its own topic as well. Seasonality.

Channel 60

Channel Conversion Optimization SEO Mobile 60

ChannelAdvisor

MAY 25, 2017

Google Attribution and Google Attribution 360 — Google’s product managers also talked a lot about today’s complex customer journey , which can have dozens of interactions across multiple devices and channels for a single person. The post The Future of Marketing: Google Marketing Next 2017 appeared first on Channel Advisor.

Marketing 79

Marketing Multi-channel Multichannel Events 79

BigCommerce

OCTOBER 20, 2017

Just by the end of 2017, Forrester expects B2B ecommerce to reach $889 billion and represent 11% of total B2B sales in the U.S. Integrate Your Systems for Multi-channel Selling. Avoid the Doom Loop and Go Mobile Already! Like B2C, B2B businesses know the importance of offering a multi-channel experience to drive sales.

B2B 251

B2B eCommerce Payment Services Multi-channel 251

Kissmetrics

JANUARY 12, 2021

Launched in 2017 to select users in the U.S. via mobile, desktop, and TV apps, Facebook Watch is the company’s entrée into episodic streaming video. People love getting recommendations for the things they love, and they love sharing those things with friends. What is Facebook Watch?

Marketing 281

Marketing Social Media Games Events 281

Kissmetrics

NOVEMBER 13, 2017

Is your website optimized for mobile traffic? In all seriousness, if you don’t have a mobile site that’s optimized for mobile sales , you’re doomed. Because the majority of website traffic is mobile now. If you’re not optimizing for mobile, you’re risking tons of conversions. Mobile intent is big, too.

PayPal 444

PayPal Mobile Payment Services Demo 444

Kissmetrics

AUGUST 25, 2020

In 2017, PPC advertisers invested over $10 billion dollars. . But year after year, global ad spend across every major PPC channel is growing even higher. In this article, I cover: What to look for in a PPC agency How to work with them for maximum results Steps to finding the right agency My top five recommendations.

PPC 279

PPC Multi-channel Social Media B2C 279

eCommerce Training Academy

MAY 20, 2017

In case you want to attend upcoming eCommerce events, make sure to check out my list of eCommerce Conferences in 2017. Understand the Influence of Each Digital Marketing Channel. Every year, we add new digital marketing channels to our online strategy. Book Recommendation at eTail Canada. Turn Vendors Into Partners.

Events 48

Events Books Social Media Accessories 48

Blue Acorn

MARCH 20, 2017

In this session, the head of retail strategy at Adobe took us on a magical ride through personalization and mobile. Mobile visits outpaced mobile revenue across the globe. Customers are spending more time but less money on mobile; desktop boasts 65% of revenue; cart conversion rate is 16% for smartphones and 26% for desktop.

Payments 63

Payments Presentation eCommerce Mobile 63

RTP blog

APRIL 22, 2019

The path to purchase has become a complex fusion of multiple channels and devices, and many stores are struggling to keep up. Instacart will be snatched up by a big box retailer or major grocer In December 2017, online delivery service Shipt was acquired by Target for $550 million. As of August 2018, several major U.S. Two major U.S.

Multi-channel 150

Multi-channel Retail Toys Department Stores 150

Kissmetrics

MAY 19, 2020

For example, during one quarter in 2017, my SEO traffic went up 39.52%, but my revenue from SEO went up only 4.29%. AMP pages load faster on mobile devices than non-AMP pages. In regions with poor Internet infrastructure, like Brazil, you’ll see a 10 to 15% lift in mobile SEO traffic by having AMP pages. Every single time.

SEO 363

SEO Blog Social Media Channel 363

Kissmetrics

MAY 21, 2018

Create a YouTube channel. Create a YouTube channel. Let’s take a look at how GoPro’s YouTube channel does this. As one of the most popular YouTube channels around , GoPro uses their high-quality videos to show what their product is capable of doing. In 2017, social accounted for 25.6% Start conversations on social.

SEO 225

SEO Social Media Blog Channel 225

Sailthru

SEPTEMBER 17, 2019

Every summer, Sailthru browses retailers’ websites, signs up for email lists and downloads their mobile apps. At the same time, personalization is a broad concept that encompasses everything from pasting a customer’s first name in an email subject line to mobile apps designed for connecting shoppers with their favorite salespeople.

Retail 74

Retail Shopping Carts Omnichannel Mobile 74

Kissmetrics

DECEMBER 12, 2017

Device : Are your users reading your content on a desktop or a mobile device? In fact, 84% of marketers planned on running at least one influencer marketing campaign in 2017. A post shared by Stitch Fix (@stitchfix) on Feb 6, 2017 at 7:30am PST. Email marketing is still one of the most effective marketing channels.

Improvements 491

Improvements Marketing Social Media Blog 491

RTP blog

APRIL 6, 2018

By Cheryl Sullivan, Revionics The pace of change in retail is more breathless than ever, and today’s always-on, cross-channel shopper has preferences and tastes that evolve at the speed of social media. i] “Demystifying Price and Promotion,” a commissioned study conducted by Forrester Consulting on behalf of Revionics, November 2017.

Shipping Costs 150

Shipping Costs Social Media Supplies Channel 150

Ecommerce Platforms

JUNE 22, 2023

With the Shopify commerce platform, small business owners can sell across multiple channels, and even combine online and offline stores, with POS connectivity. It launched in Canada in 2017, with a focus on making store setup simple for business leaders. The AI recommendations even give you tips to improve your profit margins.

Shopify 104

Shopify Payment Services Social Media Shipping Costs 104

Omnisend

DECEMBER 3, 2021

Ad spending on Facebook has increased dramatically in recent years, from just $324 billion in 2017 to an incredible $2.26 Mobile usage. Marketers typically spend most of their time on desktop Facebook campaigns, but it’s important to remember that almost every social media user accesses their account or accounts on a mobile device.

Shipping Costs 148

Shipping Costs Social Media Mobile Omnichannel 148

Kissmetrics

JANUARY 13, 2021

Tweets are typically public, and the service will recommend tweets to you based on content, geography, and other considerations. You can’t directly pay somebody to follow you, but you can pay Twitter to recommend you to them. Twitter recommends only using one segmentation at a time, but I disagree. They Follow You.

Social Media 290

Social Media Blog Recommendation Article 290

Retail TouchPoints

SEPTEMBER 8, 2020

Olivela , a digitally native, mission-based retail platform, is emphasizing its key differentiators as a way to forge stronger relationships with customers and reach new audiences across channels. These are the key takeaways from the conversation: A ‘philanthropic DNA’ remains at the center of all Olivela experiences.

Consumer 130

Consumer Beauty and Health Social Media eCommerce 130

Retail TouchPoints

SEPTEMBER 8, 2020

Olivela , a digitally native, mission-based retail platform, is emphasizing its key differentiators as a way to forge stronger relationships with customers and reach new audiences across channels. These are the key takeaways from the conversation: A ‘philanthropic DNA’ remains at the center of all Olivela experiences.

Consumer 130

Consumer Beauty and Health Social Media eCommerce 130

Optimizely

JUNE 28, 2018

retail sales in 2017 coming from online stores. B2C CRM – Unifies customer data from across channels and devices in a single sources of truth, and then empowers marketers to execute and measure data-driven campaigns. After all, this is the same industry that has seen upwards of $150 billion in growth over the past five years.

eCommerce 199

eCommerce Marketing Multi-channel Payment Services 199

Blue Acorn

MARCH 23, 2017

To make that possible, she recommends sticking with a single customer group. Chubbies does the same, even going as far as sharing those scores with the entire company through Slack channels. Mobile Marketing & Engagement. In his opinion, retailers need to move from mobile-first to a mobile-only policy.

Mobile 60

Mobile Shipping Labels Technology Magazine 60

Retail TouchPoints

OCTOBER 14, 2021

In contrast, in 2017, attackers stole the personal information of at least 145.5 Strong enterprise security requires multiple layers to confirm that your customer’s information is safe across all channels, including mobile devices. Invest in more than just meeting the basic standards.

Retail 182

Retail BigCommerce Information Customer Data 182

RTP blog

MAY 24, 2017

However, the convergence of mobile’s growth and the increasing importance of visual communication has me singing a different tune. I feel like the visual search movement speaks to consumers’ demands for immediate, mobile access to information. To trot out an old cliché, seeing is believing.

Retail 150

Retail eCommerce Technology Leisure 150