How Build-A-Bear’s Pandemic Shift Created Long-Term Omnichannel Opportunity
Retail TouchPoints
JULY 15, 2022
But the retailers that invested in omnichannel capabilities were able to adapt and survive. Over a four-week period, Build-A-Bear turned its store locations into micro-fulfillment centers so it could maintain store operations, keep associates working and create a bright spot for consumers navigating uncertainty and stress.
Let's personalize your content