Retail TouchPoints

APRIL 20, 2023

These markets offer a level playing field where digital commerce is everything, most major players are relative unknowns and companies will need to develop new strategies to succeed, according to The Next Billion Consumers: A Fast Growing Opportunity for Digital Commerce report from Accenture.

Social Media 284

Social Media B2B Supplies B2C 284

Retail TouchPoints

NOVEMBER 5, 2021

With port delays, extended delivery times and increased consumer demand, what can retailers do to salvage the 2021 holiday season? Social media advertising and how to leverage it. billion worldwide social media users across all platforms. There are more than 3.6 What is content marketing? Enter content marketing.

Social Media 284

Social Media Marketing Shipping Costs SEO 284

Retail TouchPoints

SEPTEMBER 8, 2020

Although the eTailer has two very distinct target customers — the fashion-forward Millennial and the style-conscious 40-to-50-year-old consumer — there are core behaviors that transcend these distinctions and, ultimately, guide Olivela’s experience strategies. Olivela IRL successfully meets consumers’ content cravings.

Consumer 130

Consumer Beauty and Health Social Media eCommerce 130

Retail TouchPoints

SEPTEMBER 8, 2020

Although the eTailer has two very distinct target customers — the fashion-forward Millennial and the style-conscious 40-to-50-year-old consumer — there are core behaviors that transcend these distinctions and, ultimately, guide Olivela’s experience strategies. Olivela IRL successfully meets consumers’ content cravings.

Consumer 130

Consumer Beauty and Health Social Media eCommerce 130

SellBrite

MARCH 9, 2018

Despite what some may tell you , social media for business is not dead. While it’s true that it is becoming a lot more difficult for businesses and brands to reach social media users organically today, there’s still a lot of value and potential ROI that can be gained from participating on sites like Facebook, Twitter, and Instagram.

Social Media 85

Social Media Channel Recommendation eCommerce 85

Retail TouchPoints

SEPTEMBER 21, 2022

There’s also a trend toward brands selling and distributing NFTs without a middleman like a third-party social platform. Instead, they’ll use sites and their own branded marketplaces or wallets to reach consumers. Consiglio has been involved with blockchain from the founding of Blockparty in 2017 and Moonwalk as Co-Founder since 2020.

Consumer 181

Consumer Marketing Games Social Media 181

BigCommerce

SEPTEMBER 17, 2018

Instagram Stories have seen rapid growth and consumption YoY, with consumers and brands of all sizes flocking to the feature, which allows users to tell a story through a collection of pictures and video posts. An estimated 400M Instagrammers now use Instagram Stories daily, up from 250M in 2017. Shopping on Instagram Results Are In.

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BigCommerce Customer Social Media Channel 375

Retail TouchPoints

JULY 28, 2020

Numerous industry experts have commented that COVID-19 has accelerated many existing retail trends, most notably consumers’ embrace of digital commerce. But what do those who are directly involved in decision-making — marketers on one side, consumers on the other — really think about this shift? 12 webinar.

Webinar 206

Webinar Consumer Marketing Consumer Goods 206

Retail TouchPoints

FEBRUARY 25, 2022

Social media has been an incredible driver for ecommerce growth, and platforms are leaning in, creating new features to facilitate not just purchases but an online experience. Most social networks offer in-app shopping solutions now, including live video to meet shoppers’ demands. Retailers Going Live. or Williamsburg, Brooklyn.

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Social Media Retail Events Channel 296

Kissmetrics

DECEMBER 1, 2020

By utilizing your social media reach, you can stream live footage to a huge audience and give your followers a unique glimpse into your company. People use live streaming to create a deeper connection with your brand, and through your social media presence, it’s likely you already have a platform to leverage it.

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Social Media Marketing Events Other 337

ChannelAdvisor

FEBRUARY 15, 2017

Get Connected: The 2017 Social Landscape from ChannelAdvisor. Keeping up with social media isn’t easy. We can say with utmost confidence that the only constant in social media lately has been change, making everyone’s lives just a little more hectic. 2016 was a big year for social media.

Social Media 40

Social Media Webinar eCommerce Download 40

Kissmetrics

DECEMBER 26, 2020

You can’t talk about online event promotion without addressing the importance of your social media accounts. Take a look at the Inbound 2017 event page from years ago. Keep in mind that nothing in social media exists in a vacuum. That’s because a fellow consumer doesn’t have a vested interest in making a sale.

Events 363

Events Social Media Information Recommendation 363

ROI Revolution

JULY 11, 2022

of marketing professionals say they stay up-to-date on industry information via email and enewsletters, with blogs and social media a distant second at 56.3% Email marketing is one of the most profitable channels for marketers, enabling brands to reach the more than 4 billion consumers around the globe who use email.

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Blog White Paper SEO Marketing 158

BigCommerce

JULY 25, 2018

As the director of ecommerce for Natori, a leading fashion brand, I’ve spent the last several years developing our direct-to-consumer channel. Expanding our direct-to-consumer channel has successfully served our customers in new ways, but it has been a challenge and a learning process every step of the way. and internationally.

Consumer 174

Consumer eCommerce Multi-channel B2C 174

BigCommerce

NOVEMBER 13, 2017

Site traffic grew over 100%, from 62,000 unique website visits in 2016 to 128,000 in 2017. Beer Cartel’s mailing list grew over 130%, from 13,000 subscribers in 2016 to 30,000 in 2017. For 2017, we wanted to do something different that made the brand truly stand out. What they do. The challenge behind the innovation.

Food and Beverages 227

Food and Beverages BigCommerce Marketing Social Media 227

Talkoot

DECEMBER 19, 2017

A key trend in 2017 for the apparel industry is its embrace of agile software methodologies. From a product content creation point of view, a key trend in 2017 for the apparel industry is its embrace of agile software methodologies. Speed to market is critical for today's social media and celebrity-driven consumers.

Fashion 60

Fashion Apparel Social Media Mobile 60

RTP blog

MAY 19, 2017

Major chains — including JCPenney , Macy’s , Sears , Kmart , CVS — plan to shut more than 1,000 retail stores in 2017. The challenge that retailers are facing in reaching Millennial consumers is integrating the physical shopping experience and the digital shopping experience in meaningful ways.

Mobile 150

Mobile Consumer Payment Services Retail 150

BigCommerce

AUGUST 8, 2017

Social media advertising. And some channels are consistent but time consuming to dial in (ex. With social media advertising, you can have consistent sales coming in from the first day your website is live. The 6 Best Social Networks for Ecommerce Advertising. Facebook is THE universal social media network.

Social Media 420

Social Media Shipping Costs Multi-channel B2B 420

BigCommerce

JUNE 6, 2017

InSkin Media studied U.S. consumer emotions associated with retargeting ads and determined that ad frequency had a negative impact on buyer emotions. consumers suffer from “banner blindness.”. million Americans are planning to use ad blocker in 2017! Show personalized ads in social media feeds (33%).

BigCommerce 419

BigCommerce Channel Shopping Carts Marketing 419

Retail TouchPoints

JULY 22, 2021

When the economy is growing, consumers flock to stores. On the other hand, when a recession is imminent, consumers and their wallets generally stay put and are more conservative. This situation has forced retailers worldwide to adapt to a slew of new consumer demands while juggling a precarious supply chain. Cyber threats.

eCommerce 304

eCommerce Retail Payment Services Social Media 304

Optimizely

APRIL 5, 2018

There were 21 retail bankruptcies in 2017 alone — dubbed the “retail apocalypse” — and there doesn’t seem to be a turnaround in sight. Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). But should your GPG brand start selling direct-to-consumer?

B2C 170

B2C Consumer Shipping Costs Supplies 170

Retail TouchPoints

FEBRUARY 24, 2021

Best known for its line of serums named The Ordinary, Deciem was launched in 2013 and became a social media darling, garnering fans with its focus on transparency and accessible price points. ELC first invested in the company in 2017 and currently holds a 29% stake. ELC’s partnership with Deciem hasn’t been without drama.

Social Media 162

Social Media eCommerce Consumer Retail 162

ChannelAdvisor

JULY 19, 2017

According to eMarketer , 2017 is projected to see strong overall year-over-year growth with an anticipated 4.0% Speed — According to a 2017 back-to-school survey by Deloitte , mobile represented 49% of back-to-school e-commerce traffic last year. Checkout — Consumers abandon carts for all types of reasons, and mobile is no exception.

eCommerce 74

eCommerce Shipping Costs Marketing Social Media 74

Kissmetrics

JANUARY 27, 2021

70% of consumers prefer to learn about a product from an article rather than an ad , and 4x more would rather a video than an article. Digital marketers have to stay on top of the industry, paying attention not only to what the competition is doing, but where the people are spending their time online, and what they’re consuming while there.

Marketing 311

Marketing Social Media Blog B2C 311

ESW

JANUARY 8, 2020

When consumers think of a luxury shopping experience, they’ll likely picture a private dressing room, a glass of champagne and their own personal stylist. More and more brands are opening their own online stores or partnering with third-parties, and they are doing it just in time to connect with the sector’s new luxury consumer.

Consumer 103

Consumer Social Media Retail Marketing 103

Retail TouchPoints

FEBRUARY 26, 2021

Hair care brand Madison Reed has raised an additional $52 million in financing to fuel its omnichannel expansion after reporting 130% growth and doubling its consumer base in 2020. With many salons shuttered for much of last year, the brand was well-positioned to capture consumers looking for at-home hair coloring alternatives.

Social Media 147

Social Media Omnichannel Consumer Operations 147

ESW

APRIL 24, 2024

LONDON – April 9 – Performance outdoor apparel brand KUIU has extended its global Direct To Consumer (DTC) and marketing reach into 37 international markets in partnership with ESW , the world’s leading DTC ecommerce company. With high demand for its products in its domestic North American markets of the U.S.

Payment Services 78

Payment Services Outdoor Payments Apparel 78

BigCommerce

OCTOBER 12, 2017

So, we decided to go to that source –– and survey more than 1,000 online business owners, ecommerce managers and brand marketers on what they are planning and expecting for the 2017 holiday season. If brands thought their sales would increase this year (2017), and if so, by how much. Start building a better campaign here.

eCommerce 410

eCommerce Shipping Costs Social Media Multi-channel 410

ChannelAdvisor

JULY 25, 2017

If ever there were a year to cash in on the second biggest shopping season of the year, 2017 would be it. By the time the final bell rings, consumers will have spent some $83.6 By the time the final bell rings, consumers will have spent some $83.6 Increasing Reliance on Social Media. The time to act is now.

eCommerce 66

eCommerce Social Media Mobile Shipping Costs 66

ChannelAdvisor

NOVEMBER 9, 2017

This blog post is part of our 2017 Holiday Planning series. For the first time ever, new industry research indicates that 2017 could be the year e-commerce purchases outpace in-store spending. Now, 50% of consumers say they prefer online shopping. Tis the season! They appear to have bigger budgets this year, too.

eCommerce 65

eCommerce Shipping Costs Gifts Social Media 65

BigCommerce

JULY 27, 2018

In March of 2017, Amazon transformed their marketing structure, offering rates of 1-10% of product revenue for creators, providing the opportunity for affiliates to dramatically increase their passive income. The consumer. If the consumer does end up buying the product, the affiliate receives a portion of the revenue made.

Merchant Services 419

Merchant Services Payments Marketing BigCommerce 419

Powerinbox

SEPTEMBER 7, 2017

Before there was Myspace, Facebook, or any other social media channel there was e-mail. When social media channels began growing in popularity—marketers were naturally all over it. The possibilities seemed endless, including the ability to reach a more elusive set of consumers: Millennials.

Social Media 39

Social Media Marketing Channel Games 39

Kissmetrics

NOVEMBER 23, 2020

Once you know your audience, you’ll see how you should talk to them, what issues they care about, what influencers they follow, and where they are on social media. CeraVe, a mass-market skincare line recommended by dermatologists, recently found a new audience in Gen Z consumers, thanks to TikTok.

Marketing 352

Marketing Social Media Improvements Events 352

Canadian Special Events

AUGUST 4, 2017

2016 saw a distinct focus on handheld consumer technology and personalization as key event trends, with a heavy incorporation of social media tools like Instagram Stories, Facebook Live, and Snapchat playing a surprisingly important role. Let’s take a look at what the rest of 2017 has in store.

Events 71

Events Leisure Technology Definition 71

ESW

JULY 16, 2018

Consumers are demanding a better customer experience, and companies — big and small, old and new — are scrambling to deliver experiences in a way that meet customer expectations. Today’s brands are building their own stores and creating direct channels to get closer to the consumer. Illuminating the Shift to Direct-to-Consumer.

Consumer 84

Consumer eCommerce Social Media Channel 84

Retail TouchPoints

NOVEMBER 7, 2022

Kara Trousdale was the woman to know during the pandemic — she managed the consumables supply chain business at Amazon at the height of COVID, meaning she had the keys to the kingdom when it came to paper towels, toilet paper, hand sanitizer and all those humble essentials that were in such short supply.

Beauty and Health 264

Beauty and Health Supplies Consumer Social Media 264

RTP blog

NOVEMBER 17, 2017

Considering that the average number of physical gift cards purchased per consumer has increased over the last three years from 4.7 according to First Data’s 2017 Prepaid Consumer Insights Study , maximizing exposure to gift card programs is a priority that should be top-of-mind for retailers of all sizes.

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Gifts Social Media Banking Consumer 150