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The Psychology Behind Customer Loyalty

Optimizely

But few brands are lucky to attain the ranks of true customer loyalty. Sure, many of us— 77 percent, in fact —participate in some kind of customer loyalty program. Loyalty program engagement is on the decline , and active use of loyalty programs is decreasing by 2-3 percent per year.

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How Contextual Commerce Improves Customer Loyalty

Optimizely

billion Facebook Messenger users in April 2017 ), brands and retailers have started to use artificial intelligence to power chatbots that allow shoppers to interact with brands in a conversational and immediate way. A customer could buy from a number of key retailers, including FreshDirect, Subway, and The Cheesecake Factory.

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Top 10 Customer Loyalty Programs of 2023

Smile.io

Loyalty programs are essential for customer retention and a necessary foundation for building customer loyalty in ecommerce. Whether it’s a points program, a simple referral program, or a multi-tiered VIP program, a loyalty program aims to turn one-time customers into repeat customers and build a loyal following.

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The 19 Most Innovative Ecommerce Brands of 2017

BigCommerce

Customer Loyalty. Customer Lifetime Value. For creating a content asset that drove thought leadership, revenue and customer loyalty. Site traffic grew over 100%, from 62,000 unique website visits in 2016 to 128,000 in 2017. Silver Jewelry Club has you beat. Time Saved. Money Saved. Revenue Increased.

eCommerce 411
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Essential Customer Loyalty Statistics 2017

Smile.io

If you’re painstakingly trying to prove the value of customer loyalty, you can relax now — we’ve done the work for you. Seriously, close all those tabs.

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Top 10 Customer Loyalty Programs of 2017

Smile.io

If 2016 was the year of rewards blunders and program refreshes, 2017 is all about wiping the slate clean. Some of the biggest brands in the world, including Macy’s, Office Depot, and Air Canada, are ditching their clunky loyalty efforts for more holistic programs.

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Top 10 Customer Loyalty Programs of 2020

Smile.io

It’s that time of year again – time to take a look at the brands that made being a customer in 2020 not just a tolerable experience, but a rewarding one. What are the top customer loyalty programs of the year? The more points their customers have earned, the bigger and better the rewards they can get. What will 2021 hold?