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How Contextual Commerce Improves Customer Loyalty

Optimizely

billion Facebook Messenger users in April 2017 ), brands and retailers have started to use artificial intelligence to power chatbots that allow shoppers to interact with brands in a conversational and immediate way. A customer could buy from a number of key retailers, including FreshDirect, Subway, and The Cheesecake Factory.

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New Smile Integration: Klaviyo

Smile.io

and Klaviyo to create an even better loyalty and marketing automation experience.    What the original integration made possible Starting in 2017, the Smile.io Or better yet, they work by layering those events along with the profile data we were already syncing.  Permit the customer data sync. 

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Harnessing the huge marketing potential of subscription services

365 Retail

45% of consumers streamed live television at least weekly, up from 20% in 2017. . This could perhaps be due to the rise in customer loyalty. . Encouraging customer loyalty. Personalisation is key to attracting loyalty: 80% of consumers are more likely to purchase from a retailer that sends personal content.

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Segmenting Your Shoppers For Higher-Value Customer Acquisition

Optimizely

Internet Retailer recently published an article called “The Knowledge Gap” in their April 2017 issue. The article discussed how today’s top retailers are able to deliver more personalized messaging and gain an edge over their competitors in terms of how they acquire, communicate with, and retain customers.

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Should Your B2C Brand Switch to Direct-to-Consumer?

Optimizely

There were 21 retail bankruptcies in 2017 alone — dubbed the “retail apocalypse” — and there doesn’t seem to be a turnaround in sight. For example, you now have their email address, online shopping behavior, and more customer data, so you can talk to them directly via marketing messages through email, social media, and more.

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The hybrid customer experience may be the key to your eCommerce success

GetElastic

These hybrid experiences are driven by an integrated ecommerce strategy and solution that allows companies to carry not only brand messaging, marketing tactics, and product information across channels, but also customer data. This means businesses can give customers a more seamless, frictionless experience. Why rock the boat?

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The hybrid customer experience may be the key to your eCommerce success

GetElastic

These hybrid experiences are driven by an integrated ecommerce strategy and solution that allows companies to carry not only brand messaging, marketing tactics, and product information across channels, but also customer data. This means businesses can give customers a more seamless, frictionless experience. Why rock the boat?