Optimizely
AUGUST 8, 2017
If you work in ecommerce on the east coast, you’re already eagerly anticipating the upcoming eTail East 2017 Conference in Boston. Starting on August 14, attendees will have the opportunity to learn how top business leaders are using technology to drive growth in a tough retail market. Looking to raise money in 2017?
GetElastic
DECEMBER 18, 2020
Subscription based models are at the center of recurring revenue in eCommerce. With the emphasis on customer retention, rather than customer acquisition, merchants have a higher chance of maintaining the loyalty of existing customers. What leads us to believe this prediction will hold true? Subscriptions.
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Kissmetrics
JUNE 14, 2017
Cross-channel engagement involves integrating multiple marketing channels to seamlessly interact with your target audience. You want every interaction to embody brand consistency and offer customer satisfaction. With the right strategy, your team can drive product sales and achieve more customer retention.
BigCommerce
AUGUST 8, 2017
Even if you can’t achieve net positive revenue on the initial sale, referrals, email marketing and customer retention can payoff extensively with every marginal customer. This is why global social ad spending doubled from $16 billion in 2014 to $31 billion in 2016 and is projected to increase another 26% in 2017.
Optimizely
MAY 6, 2019
First, an anonymous user browses your site, then makes a purchase, then another, and slowly, but surely, becomes a loyal customer. This is the customer lifecycle, and understanding the ins and outs of this ever-changing process is the key to effective ecommerce marketing. 12, 2017, but was recently updated.
ROI Revolution
NOVEMBER 20, 2019
There are also tons of ways machine learning can upgrade your website , from personalization and optimized search results to fraud reduction and customer service. 77% of B2B marketers say branding is crucial for growth ( source ). An Executive’s Guide to Brand Attribution Marketing: Upper-Funnel Branding for Ecommerce Marketers.
Smile.io
SEPTEMBER 1, 2023
In order to maximize your retention efforts , you need to understand how to track and measure some key retention metrics. Here are 11 key retention metrics ecommerce marketers should be aware of. It’s estimated that 61% of consumers say they will switch to a competitor after one bad customer experience.
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