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9 Must-See Sessions at eTail East 2017

Optimizely

If you work in ecommerce on the east coast, you’re already eagerly anticipating the upcoming eTail East 2017 Conference in Boston. Starting on August 14, attendees will have the opportunity to learn how top business leaders are using technology to drive growth in a tough retail market. Looking to raise money in 2017?

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The 5 Step Approach to Cross-Channel Customer Engagement

Kissmetrics

Cross-channel engagement involves integrating multiple marketing channels to seamlessly interact with your target audience. You want every interaction to embody brand consistency and offer customer satisfaction. With the right strategy, your team can drive product sales and achieve more customer retention.

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5 Things Digital Marketers Are Grateful For

ROI Revolution

There are also tons of ways machine learning can upgrade your website , from personalization and optimized search results to fraud reduction and customer service. Luckily, with advancements in analytics, more and more digital marketers and C-suites are able to understand how and why brand awareness is so important.

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The 6 Most Effective Types of Social Media Advertising in 2017

BigCommerce

Even if you can’t achieve net positive revenue on the initial sale, referrals, email marketing and customer retention can payoff extensively with every marginal customer. This is why global social ad spending doubled from $16 billion in 2014 to $31 billion in 2016 and is projected to increase another 26% in 2017.

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How to Set Up an Ecommerce Loyalty Program to Improve Retention, Build Community and Drive 5X in Sales

BigCommerce

Ideas for Designing a Great Ecommerce Loyalty Program. According to The Loyalty Report 2017 , the average customer is involved in 14 loyalty programs but can only effectively engage in 7. When customers cannot engage in a loyalty program effectively, both the business and customer lose money on time and effort.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]

ROI Revolution

After surging nearly 20% last year in light of the pandemic, US retail ecommerce is expected to see smaller but still significant 8.7% Revenue from ecommerce is expected to reach $469.3 US retail ecommerce revenue was just $285.9 million in 2017. Globally, consumer electronics ecommerce is expected to grow to $343.34

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How Coronavirus (COVID-19) Is Impacting Ecommerce [November 2021]

ROI Revolution

After surging nearly 20% last year in light of the pandemic, US retail ecommerce is expected to see smaller but still significant 8.7% Revenue from ecommerce is expected to reach $469.3 US retail ecommerce revenue was just $285.9 million in 2017. Globally, consumer electronics ecommerce is expected to grow to $343.34