Beauty Ecommerce Marketing: The Must-Know Trends to Grow Your Beauty Brand
Omnisend
MARCH 31, 2021
While the United States has banned a mere 11 ingredients from cosmetic products, Europe’s list includes 1,328—with strict policies regulating another 500 ingredients. In fact, a 2017 Epson survey showed that 80% of respondents expressed willingness to buy from a business that offers personalized experiences. compared to Europe.
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