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The Definitive Guide To Leveraging Social Media for Online Sales

Kissmetrics

71% of Internet users in the United States actively use social media networks. That means (almost) three out of four people can potentially be reached, interacted with, and persuaded through social media. Online retailers are also using social media to drive revenue. Check this out.

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Five Tips For Maximizing Holiday Gift Card Sales

RTP blog

Considering that the average number of physical gift cards purchased per consumer has increased over the last three years from 4.7 according to First Data’s 2017 Prepaid Consumer Insights Study , maximizing exposure to gift card programs is a priority that should be top-of-mind for retailers of all sizes.

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Ecommerce Trends: 147 Stats Revealing How Modern Customers Shop in 2017

BigCommerce

A 2017 point-of-sale solutions survey of 1,164 U.S. 25% sell through Facebook (40% on social media as a whole). The secret to success in 2017 is no longer just get it out there and see how it performs. Almost a quarter of online shoppers (23%) are influenced by social media recommendations.

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Why Retailers and Social Networks are Saying ‘Full Stream Ahead!’

Retail TouchPoints

Social media has been an incredible driver for ecommerce growth, and platforms are leaning in, creating new features to facilitate not just purchases but an online experience. Most social networks offer in-app shopping solutions now, including live video to meet shoppers’ demands. Retailers Going Live.

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The 10 Best Ways to Promote an Event Online

Kissmetrics

You can’t talk about online event promotion without addressing the importance of your social media accounts. Take a look at the Inbound 2017 event page from years ago. Keep in mind that nothing in social media exists in a vacuum. Promote Events on Facebook. Your Groups shouldn’t be arbitrary here, by the way.

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1,018 Brands Disclose Their Holiday Ecommerce Plans: How Do You Stack Up?

BigCommerce

So, we decided to go to that source –– and survey more than 1,000 online business owners, ecommerce managers and brand marketers on what they are planning and expecting for the 2017 holiday season. If brands thought their sales would increase this year (2017), and if so, by how much. 1-25% sales increase: 50.28%. No change: 53.79%.

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Our 2017 guide to holiday email marketing

Klaviyo

With significant year over year growth, 2017 is heating up to be even bigger. So not only will you want to reach your shoppers on social media, but you’ll want to make extra-sure that your ads look great on mobile. Don’t worry — we took the guesswork out of social targeting. CAGR (compound annual growth rate).