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Retail 2008 To 2018: A Decade Of Revolutionizing The ‘How’ Of Customer Engagement

RTP blog

In one of my first jobs out of journalism school, I worked for a magazine called Giftware Business , then I moved on to Private Label Product News and — fast-forward to the age of digital-only — I eventually landed at Retail TouchPoints (RTP). By Debbie Hauss, Editor-In-Chief I’ve been covering the retail industry for a long time.

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As Fast Fashion Races To Capture Award Season Trends, Brands Struggle To Keep Up

RTP blog

While H&M struggled with profits dropping 62% in 2017, Zara’s parent company Inditex reported a 7% increase the same year. Social media has become a major influence in creating trends.

Fashion 150
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Mastercard Pop-Up Experience Showcases Literal Window Shopping

RTP blog

By Klaudia Tirico, Features Editor I recently had the opportunity to get a sneak peek into a new pop-up in New York City, presented by Marie Claire magazine and Mastercard. The stand-out experiences that are being showcased at the pop-up, which is open to the public until Oct.

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The Top 10 Sessions to See at IRCE 2018

Optimizely

IRCE 2018 takes place from June 5 to 8 at McCormick Place West in Chicago and, with an agenda put together by the experts at Internet Retailer magazine, it’s a can’t-miss event for everyone in ecommerce. Hit Your Target with Smart Social Ad Campaigns. Wednesday: June 06. Break Point: The Reality of US Ecommerce Today.

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3 Things Marketers Can Learn From Super Bowl Advertising

Sailthru

Adjusted for inflation, that’s about $321,000 today, which doesn’t look like much on this Business Insider chart from 2017. In 2015, Volvo promoted its XC60 with a social media effort that hijacked its competitors’ Super Bowl advertising. Let’s take a look at a few cases. Change the Rules of the Game.

Marketing 162
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Brand Loyalty Examples: 8 B2C Brands with a Rabid Fanbase

Optimizely

They eagerly wait for your newest launch; they follow you on all your social media channels; they like your posts; and they enter your giveaways. It is also marketing itself through its magazine called Here, a podcast called Airplane Mode, and is now trying to upsell its customers travel accessories.

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5 eCommerce Shopping Features to Consider for Growth

ESW

Promote the sale ahead of time on major channels (social media, email campaigns and website) to give people time to research products. Social Shopping for New Levels of Reach. Social shopping is where eCommerce meets social media in a practical way for consumers. Keep the sale simple.

eCommerce 113