Retailers Need To Embrace Mobile Apps To Connect With Millennial Consumers
RTP blog
MAY 19, 2017
Major chains — including JCPenney , Macy’s , Sears , Kmart , CVS — plan to shut more than 1,000 retail stores in 2017. When Millennial consumers go shopping, they do so armed with mobile devices. As a result, mobile devices are becoming a primary interaction, recommendation and knowledge interface for shoppers inside the store.
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