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How to Sell More Products Across Different Social Media Channels

SellBrite

Despite what some may tell you , social media for business is not dead. While it’s true that it is becoming a lot more difficult for businesses and brands to reach social media users organically today, there’s still a lot of value and potential ROI that can be gained from participating on sites like Facebook, Twitter, and Instagram.

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How to Engage Your Audience with Live Streaming

Kissmetrics

By utilizing your social media reach, you can stream live footage to a huge audience and give your followers a unique glimpse into your company. People use live streaming to create a deeper connection with your brand, and through your social media presence, it’s likely you already have a platform to leverage it.

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Navigating The Evolving Social Media Landscape

ChannelAdvisor

Get Connected: The 2017 Social Landscape from ChannelAdvisor. Keeping up with social media isn’t easy. We can say with utmost confidence that the only constant in social media lately has been change, making everyone’s lives just a little more hectic. 2016 was a big year for social media.

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The 10 Best Ways to Promote an Event Online

Kissmetrics

You should also have a list of any important guests and speakers that’ll be presenting during your event. You can’t talk about online event promotion without addressing the importance of your social media accounts. Take a look at the Inbound 2017 event page from years ago. Why does this matter?

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5 Mistakes Killing Your Retargeting Campaigns (+ a Framework to 10X Increase Their Efficiency in 2017)

BigCommerce

million Americans are planning to use ad blocker in 2017! Show personalized ads in social media feeds (33%). Finally, the respective Targeting and Exclusion audiences are presented and mapped to each segment for easy implementation. I’ve covered the Retargeting Matrix framework in blogs , podcasts and presentations.

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The 6 Most Effective Types of Social Media Advertising in 2017

BigCommerce

Social media advertising. With social media advertising, you can have consistent sales coming in from the first day your website is live. This is why global social ad spending doubled from $16 billion in 2014 to $31 billion in 2016 and is projected to increase another 26% in 2017. content marketing).

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Beer Cartel: Content marketing for a 34% gain in sales

BigCommerce

Site traffic grew over 100%, from 62,000 unique website visits in 2016 to 128,000 in 2017. Beer Cartel’s mailing list grew over 130%, from 13,000 subscribers in 2016 to 30,000 in 2017. For 2017, we wanted to do something different that made the brand truly stand out. What they do. The challenge behind the innovation. Final word.