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8 Overlooked Social Media Tactics That Can Increase Conversion Rates

Kissmetrics

The same logic applies to your social media strategy. But are you just going through the motions without considering how you can use social media to improve conversion rates? If you want to increase conversion rates on social media, double down on the channels that are already working for you. Here’s how.

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The Definitive Guide To Leveraging Social Media for Online Sales

Kissmetrics

71% of Internet users in the United States actively use social media networks. That means (almost) three out of four people can potentially be reached, interacted with, and persuaded through social media. Online retailers are also using social media to drive revenue. Check this out.

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Ecommerce Trends: 147 Stats Revealing How Modern Customers Shop in 2017

BigCommerce

A 2017 point-of-sale solutions survey of 1,164 U.S. 25% sell through Facebook (40% on social media as a whole). However, despite how easy it is to launch a webstore, scaling an online business remains extremely difficult even for the most seasoned ecommerce expert. 21% have a pop-up store, or pop-up at events.

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Leveraging an Integrated Digital Marketing Campaign this Holiday Season

Retail TouchPoints

Inevitably, with increased spend comes increased competition from new and growing online retailers. Add to that the supply chain issues that have exacerbated online retailers’ bottom line this year, and you’ve got quite the challenge. Social media advertising and how to leverage it. There are more than 3.6

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Back-to-School 2017: Your Digital Marketing Study Guide

ChannelAdvisor

According to eMarketer , 2017 is projected to see strong overall year-over-year growth with an anticipated 4.0% overall retail growth. Speed — According to a 2017 back-to-school survey by Deloitte , mobile represented 49% of back-to-school e-commerce traffic last year. Social Media Strategy. Holiday Testing.

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Top Risks For Retail Businesses In 2021 (And in The Next Decade)

Retail TouchPoints

Cybersecurity should be a top priority for any retail business looking to get onto the e-commerce wagon. Key takeaway: Right from the start, your online retail presence should be secure and protect your brand, your company, and your client from cyber threats. For retail businesses, this generally translates to product boycotts.

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Warrick Lambert Takes the Helm at Genie Shopping Amid Growth Surge

365 Retail

However, the landscape changed in 2017 when Google opened its platform to shopping aggregators. Seizing this opportunity, Genie Shopping pivoted to focus on online retail marketing, developing its proprietary “shopping campaign management” technology.