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The 6 Most Effective Types of Social Media Advertising in 2017

BigCommerce

Social media advertising. With social media advertising, you can have consistent sales coming in from the first day your website is live. This is why global social ad spending doubled from $16 billion in 2014 to $31 billion in 2016 and is projected to increase another 26% in 2017. content marketing).

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17 Charts That Show Where Social Media is Heading

Kissmetrics

billion to show you where social media is headed and what you should do to succeed in the landscape. Expect less traffic from the social web, even if you pay for it. Now let’s look at the percentage of digital ad spend going towards social media sites. Now let’s look at social media from a sales perspective.

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Word of Mouth Marketing: How to Create a Strategy for Social Media Buzz & Skyrocket Referral Sales

BigCommerce

Word of mouth marketing (WOMM), also called word of mouth advertising, is the social media era’s version of simple word of mouth. Many best practices and marketing tactics encourage natural word of mouth, but campaigns — particularly on social media — can have the explicit aim of promoting an online business’ social exposure.

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Your Small Business Saturday Guide: Tips, Tools, and Statistics for Local Companies

BigCommerce

In 2017—a positive year for the economy and the stock market—Small Business Saturday numbers actually went down both in terms of total foot traffic and dollars spent. Small Business Saturday Pro Tip: Be Prepared! Small Business Saturday sales actually went down in 2017 —both in foot traffic and overall dollars spent, according to CNBC.

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Ecommerce Content Marketing Tips: Leveraging Email, Blogs, SEO, & More

ROI Revolution

In this article, we’ll dive into the data to learn about the content that may resonate the most with your audience and offer content marketing tips to leverage different content marketing channels to bring profits to your brand. The most effective social media platform to drive engagement with content is LinkedIn.

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The Top Skincare Marketing Tips to Boost Your Beauty Brand

Kissmetrics

Once you know your audience, you’ll see how you should talk to them, what issues they care about, what influencers they follow, and where they are on social media. Step 6: Build Your Social Media Presence to Support Your Product. Now, it’s time to grow your social presence.

Marketing 352
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Cyber Week 2017: Black Friday Stats, Cyber Monday Trends + 25 Brands Reveal The Secrets to Their Success

BigCommerce

It’s also time to check out what happened at large in the ecommerce industry during Cyber Week 2017. Cyber Week 2017 Trends. Most Successful Cyber Week 2017 Tactics. Influencer Marketing & Social Media Engagement. The industry average for Cyber Week 2017 was 17% , on average. Selling on Amazon.