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How Retailers Can Capitalize On Mobile

RTP blog

As people continue to get comfortable with the idea of carrying out transactions on their phones, smart retailers will make sure that every potential purchasing journey, whether it’s on the mobile web or in a mobile app, is able to give the customer the personalized, seamless, and cohesive experience they desire.

Mobile 150
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Is Your Online Holiday Traffic Naughty Or Nice?

Forrester eCommerce

This blog post is part of Forrester’s Holiday 2018 retail series. This includes updates to your websites and mobile apps, reward programs for your loyal customers, and adjustments to ads and sale prices as the […].

Mobile 335
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The Importance Of Adopting An Enterprise Mobile Lifestyle Strategy

RTP blog

But it’s time we all stopped thinking of mobile as a set of apps that support a mobile strategy, and instead focused on adopting an Enterprise Mobile Lifestyle Strategy. What do we mean by a Mobile Lifestyle Strategy? The nature of the customer’s mobile lifestyle is premised upon a mobile-first approach.

Mobile 150
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Content Marketing in 2018 and Beyond

Kissmetrics

How’s it doing in 2018? Video and messaging apps are leading the charge in 2018. 86% of B2C and 91% of B2B marketers are using content marketing according to the 2018 State of Content report from CMI. SMBs that blog generate 126% more lead growth than their non-blogging counterparts. Let’s talk about content.

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3 Keys For A Killer Mobile Experience

RTP blog

After years of small yet steady growth, mobile commerce has officially reached a tipping point. For the first time, shoppers went to their mobile device more than their laptops to browse and buy, according to Rob Garf, VP of Industry Strategy and Insights at Salesforce. By Alicia Esposito, Content Strategist.

Mobile 150
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How Can Retailers Inspire ‘Thumb-Stopping’ Mobile Shopping?

RTP blog

Upon implementing a complete redesign of its logo and color scheme , Zulily revealed that it had made the switch due to what’s becoming an increasingly practical reason: the new logo is optimized for mobile shoppers. The RTP editors discuss the steps retailers will need take to become truly mobile-optimized.

Mobile 150
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Closing the mobile conversion gap with PWAs

GetElastic

According to Mobify’s 2018 Q4 Mobile Commerce Insights Report , mobile overall, showed continued growth with purchases made between Black Friday and Christmas. Somewhat surprising from Mobify’s findings was that the most frequent traffic source for mobile was email. According to Forbes, “retailers sent 3.5

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