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Measuring Marketing Spend In 2018: Why Cross-Channel Attribution Matters Most

RTP blog

By Glenn Taylor, Senior Editor With nearly nine in 10 retailers having increased their marketing budgets in 2018, according to RetailMeNot , merchants are strongly motivated to ensure the money is being spent effectively. In a session at Shop.org. What I would advise people to do is to decide, what do we sell?”

Channel 150
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51 Indispensable Amazon Seller Tools in 2018

CPC Strategy

We’ve compiled 51 of the most well-known Amazon Seller tools and services ranging from inventory management to repricing solutions and multi-channel selling. The post 51 Indispensable Amazon Seller Tools in 2018 appeared first on Retail Performance Marketing Blog - CPC Strategy. This list is.

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Retail 2008 To 2018: A Decade Of Revolutionizing The ‘How’ Of Customer Engagement

RTP blog

So, I looked back at my digital folders containing articles from 2008 and, not really surprisingly, I found a lot of similarities between the topics we covered 10 years ago and the topics we’re focused on moving into 2018. Note: IDC has been credited with coining the term “omnichannel.”)

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13 Automotive Ecommerce Sites Revving Up Online Sales

BigCommerce

billion in 2018 , representing a 121% increase compared to 2012 revenue. And others still are updating their online storefront channels and launching multi-channel initiatives to increase market share. Enjuku posts articles on its blog to educate customers on a variety of topics related to car performance.

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Insights from 2017 to Guide Your 2018 eCommerce Digital Marketing Strategy

ChannelAdvisor

Wondering where to focus your digital marketing in 2018? As we head into the new year, the benchmarks in this report offer an opportunity to take a look at what’s been working throughout the industry — and what new opportunities 2018 may bring. Drowning in data in your efforts to decide? KPI #3: Devices. KPI #4: Presence.

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Five Off-The-Radar Retail Predictions For The Last Half Of 2019

RTP blog

The path to purchase has become a complex fusion of multiple channels and devices, and many stores are struggling to keep up. As of August 2018, several major U.S. As of August 2018, several major U.S. In October, Moody’s revised its 2018 forecast for U.S. Yet retail is very much alive. Two major U.S.

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Top Omnichannel Survey Takeaways: RTP Editors Weigh In

RTP blog

However, the word still conveys an important truth: retailers must take every action possible to maximize customer engagement opportunities across both traditional and emerging channels. The survey showed a 32 percentage point rise in 2018, reaching 84% of total respondents. Is that the secret to its success?