Optimizely

FEBRUARY 22, 2018

If you want to meet some of the best minds in ecommerce, you no doubt already made plans to attend eTail West 2018 in Palm Springs. Day one of eTail West focuses on omnichannel and unified commerce; day two focuses on digital and omnichannel success ; and on day three, tech, AI, mobile and immersive media is the theme.

Omnichannel 186

Omnichannel Mobile Shipping Costs eCommerce 186

ROI Revolution

SEPTEMBER 11, 2019

To make sure you have all the available resources going into the second half of the year, here are the newest social media tools from Facebook, Snapchat, Instagram, and (newcomer) TikTok. Snapchat Wants to Help Advertisers Create Mobile-Friendly Content . Thanks for joining us for the September 2019 Social Media Water Cooler!

Social Media 60

Social Media Channel Gifts Mobile 60

BigCommerce

FEBRUARY 1, 2018

But don’t assume consumers know these things as well. Those consumers who find your product or service appealing often share similar characteristics, which will help you fine-tune your messaging from top to bottom. What are customers saying on social media? What social media channels are they interacting with the most?

Marketing 373

Marketing Hobbies Social Media Information 373

Kissmetrics

MARCH 12, 2018

Without getting into specifics about “hyper-local” and “geo-social” (hot new buzzwords for 2018), my research and discussions centered on common themes around the Story Brand: Create a story around your brand, and stay consistent with that. Other humans – living, breathing consumers – keep them alive by doing business with them.

SEO 195

SEO Social Media Article Marketing 195

Kissmetrics

JANUARY 12, 2021

Since the social media platform closed its doors in 2019 , consumers have been looking for another option to match the features, traffic, and SEO benefits. Google Plus was Google’s fourth attempt at building a social media network. 5 Social Media Platforms That Replace Google Plus for Local Businesses.

Social Media 254

Social Media eCommerce SEO Information 254

GetElastic

SEPTEMBER 30, 2021

Editor's Note: This post was originally published April 4th, 2018 and has been updated to reflect the current state of GDPR and other data privacy regulations impacting eCommerce in 2021. Shopping online, interacting with social media, installing mobile apps – all these actions leave a trail of data used to identify people.

Consumer 144

Consumer Information Fulfillment Social Media 144

RTP blog

DECEMBER 19, 2017

So, I looked back at my digital folders containing articles from 2008 and, not really surprisingly, I found a lot of similarities between the topics we covered 10 years ago and the topics we’re focused on moving into 2018. Note: IDC has been credited with coining the term “omnichannel.”)

Multi-channel 150

Multi-channel Customer Retail Omnichannel 150

Kissmetrics

MARCH 17, 2021

While the name “Gen Z” appears to have stuck, this generation of young consumers is sometimes also known as the Zoomers, in contrast to baby boomers. They’ve pretty much always had access to social media, with the first social platforms starting to gain traction in the mid-noughties.

Social Media 325

Social Media Games eCommerce Clothing 325

BigCommerce

JULY 19, 2018

has been the highest consumer of wine in the world since 2014. But the sector of the wine industry with the largest growth is direct-to-consumer sales (D2C). According to the 2018 Direct-to-Consumer Wine Shipping Report , there are two primary reasons for this growth. Since the late ‘90s, wine sales in the U.S.

Shipping Costs 263

Shipping Costs Shipping eCommerce Merchant Services 263

Liveintent

MAY 9, 2018

People-based marketing was a hot topic at LiveRamp’s RampUp 2018. Starbucks earns serious respect for a strong loyalty program that has more than 14 million members and processes 30% of transactions through its mobile app. Spouses share social media accounts. You can view more RampUp 2018 highlights here.

Marketing 87

Marketing Social Media Customer Data Channel 87

Retail TouchPoints

MARCH 25, 2024

Senior leaders will have candid conversations about: The evolution of loyalty programs and branded communities; How brands are combining visual storytelling and experiential activations to drive store strategies ; Ways to better personalize and contextualize digital experiences for consumer needs and lifestyles.

Retail 229

Retail Article Omnichannel Customer Experience 229

ROI Revolution

MAY 23, 2022

TV and digital video are nearly tied as the most effective video ad channels, with 47% of marketing professionals naming TV (including linear and CTV) and 46% naming digital video (including online or mobile ads) as the most valuable for achieving advertising goals. Mobile is king when it comes to video advertising. Social Media Video.

Social Media 78

Social Media eCommerce White Paper Mobile 78

ChannelAdvisor

NOVEMBER 8, 2018

This blog post is part of our 2018 Holiday Planning series. Inspired by the convenience of mobile payments and shopping apps, consumers also made purchases from their smartphones more than ever before — leading to the first-ever $2 billion mobile shopping day on Cyber Monday. Consumer confidence.

eCommerce 55

eCommerce Mobile Payments Payments Mobile 55

Sailthru

MARCH 9, 2018

In today’s digital world, consumers can buy whatever they want, whenever they want. Facebook surveyed 14,700 American consumers to better understand their relationship with brands. — haley (@haley_copeland) January 31, 2018. Siegel+Gale found that 64% of consumers are willing to pay more for simpler experiences.

Mobile 90

Mobile Retail Recommendation Social Media 90

Retail TouchPoints

MARCH 25, 2021

Driven by growing consumer concern over how their personal data is being collected and used, governments are enacting legislation, and tech companies are implementing platform changes, that will forever alter the relationship between consumers and advertisers. “A A new era of advertising is taking shape.

Retail 264

Retail Consumer Social Media POS 264

ESW

AUGUST 6, 2018

Consumer shopping habits have changed drastically over the last few years thanks to the explosion of eCommerce. Where shopping in a store was once the predominant way to shop, online shopping is quickly becoming a preferred way to shop for consumers around the globe. Consumers no longer have to go out to go shopping.

eCommerce 110

eCommerce Customer Social Media Mobile 110

BigCommerce

MAY 9, 2018

While it is true that Amazon has built an incredible business around a number of significant competitive advantages and the consumer product discovery process has profoundly changed due to consumers’ adoption of mobile and social media — that doesn’t tell us the entire story. Catching a Falling Knife.

Retail 406

Retail BigCommerce Consumer Fulfillment 406

Retail TouchPoints

SEPTEMBER 23, 2021

A mobile phone or laptop isn’t a 1:1 substitute for the festivity of a trip to a beautiful downtown decked for the holidays, but by working closely with the writers and designers at your agency or on your clients’ teams, you can warm up the digital welcome. Searches relating to sustainable fashion increased by 75% between 2018 and 2019.

SEO 263

SEO Gifts Shipping Costs Beauty and Health 263

Steve Dennis

JANUARY 9, 2018

2018 is likely to be just as wild and woolly, albeit in somewhat different ways. Many stores will close in 2018. Product returns were the bane of direct-to-consumer brands well before e-commerce was a thing. 2017 was one of the most transformative years for the retail industry that I can remember. Boring retail is. Blockchain?

eCommerce 102

eCommerce Retail Multi-channel Channel 102

ChannelAdvisor

DECEMBER 6, 2017

Wondering where to focus your digital marketing in 2018? As we head into the new year, the benchmarks in this report offer an opportunity to take a look at what’s been working throughout the industry — and what new opportunities 2018 may bring. Drowning in data in your efforts to decide? The product search. KPI #3: Devices.

eCommerce 49

eCommerce Marketing Multi-channel Comparison Shopping 49

Kissmetrics

MAY 9, 2018

At the beginning of 2017, the National Retail Federation speculated that online retail would grow 3x faster than the rest of the retail industry, with mobile e-commerce sales soaring. The rise of online shoppers has also shortened consumers’ patience. Out of all paid advertising options, social media is the least expensive.

eCommerce 234

eCommerce Shipping Costs Social Media SEO 234

Kissmetrics

FEBRUARY 24, 2018

— Hiten Shah (@hnshah) 2 January 2018. By 2021, video traffic will account for 82% of all consumer Internet traffic. Your competitors will all have a social media presence, email marketing, and a blog but they may not have video marketing. The average mobile-viewing session on YouTube lasts more than 40 minutes.

Marketing 246

Marketing Social Media Multi-channel Channel 246

GetElastic

NOVEMBER 8, 2019

The best way to do this is to solicit feedback from your customers via surveys, following social media comments, establishing and prompting for testimonials, introducing some kind of rating system, etc. Improve social media presence. Here are the most popular social media networks for businesses: Facebook: With 2.41

Social Media 158

Social Media Customer eCommerce Customer Loyalty 158

Kissmetrics

SEPTEMBER 21, 2020

In that case, you likely spend a lot of time creating new blog articles, crafting social media posts, or developing video content to keep your audience engaged. Guides’ additional content can increase your business’s visibility and make it easier for consumers to get the information they need. Becoming a Local Guide is simple.

Improvements 363

Improvements Payment Services SEO Information 363

ChannelAdvisor

DECEMBER 6, 2017

Wondering where to focus your digital marketing in 2018? As we head into the new year, the benchmarks in this report offer an opportunity to take a look at what’s been working throughout the industry — and what new opportunities 2018 may bring. Drowning in data in your efforts to decide? The product search. KPI #3: Devices.

eCommerce 40

eCommerce Marketing Multi-channel Comparison Shopping 40

ROI Revolution

AUGUST 26, 2019

However, the platform has one major pitfall: its cookie-based tracking, meaning it sees the mobile and desktop visitor as two separate users. In a world where mobile browsing is increasing exponentially, this can be a crippling feature. Why Social Media Needs to Be at the Top of Your Marketing Funnel. Insert: Facebook.

Social Media 68

Social Media Mobile Channel Marketing 68

ROI Revolution

AUGUST 19, 2019

Ecommerce ad spend increased 66% year over year in the second quarter of 2019 and almost reached 2018 Q4 spending levels. Because of the increase in mobile and product ads being purchased, cost per click for search decreased 10% year over year. These ads delivered 23% more clicks in Q2 2019 than those in the same quarter of 2018.

Social Media 68

Social Media Toys Supplies B2B 68

Optimizely

JULY 2, 2019

Ecommerce is growing incredibly fast — up more than 15% year over year in 2018, and on track for even more growth this year. There are hundreds of thousands of ecommerce businesses vying for the consumer’s short attention span, and we’re not even talking titans like Amazon. Why should consumers choose you over a competitor?

eCommerce 240

eCommerce X-cart Improvements Channel 240

ROI Revolution

JANUARY 3, 2020

In 2018, Instagram’s userbase grew by 10.1%. 75% of consumers aged 18-24 use Instagram, but that number declines from there , with 57% of 25-29 year-olds on the platform, 47% of 30-49 year-olds, 23% of 50-64 year-olds, and only 8% of those aged 65+. retail stores closed in 2019 , a 59% increase over 2018. Over 9,300 U.S.

Marketing 78

Marketing Social Media Food and Beverages Omnichannel 78

365 Retail

DECEMBER 9, 2021

million over the Christmas period in 2019, an increase of over 20% when compared to the same period in 2018. Most scams last year involved mobile phones and electronics. Unfortunately, fraudsters know about the amount of money spent online and build fake websites to catch unsuspecting consumers. Social media scams.

Social Media 98

Social Media Banking PayPal Gifts 98

Wiser

JUNE 26, 2018

Many consumers and business owners are only choosing to see the 16 percent of brick and mortar retailers who are planning to decrease their locations within the year. How do successful businesses allow the customer’s in person experience to be online and mobile friendly? Engage customers with social media tactics. .

Retail 105

Retail Shipping Costs Social Media Omnichannel 105

ROI Revolution

JUNE 17, 2022

Google dominates even more on mobile, with 93.3% of the mobile search engine market share. Mobile vs. Desktop. Mobile accounts for over two-thirds of total paid search ad clicks. As of 2020, mobile paid search ad spend was less than social media ad spend by about $700 million , coming in at $32.6

PPC 78

PPC Mobile Social Media Search Marketing 78

Sailthru

JANUARY 23, 2020

A few years ago, it was the “year of mobile.” And as more brands started thinking in mobile-first terms, the top performers were already onto the next phase. Last year, Boston Consulting Group and Google found that consumers are 110% more likely to add additional items to their baskets when a shopping experience is highly personalized.

Consumer Electronics 88

Consumer Electronics Clothing Mobile Social Media 88

Sailthru

JANUARY 31, 2018

In 2018, that’s equivalent to about $314,000. Marketing is everywhere, which has given consumers a bit of fatigue. Like all marketing in 2018, Super Bowl ads go far beyond game time. There was a novelty involved, but it also gave consumers the chance to engage with Kia directly. It was a simpler time, 1967.

Events 104

Events Social Media Games Automotive 104

GetElastic

APRIL 16, 2020

Intelligent vending machines are popping up everywhere consumers are found -- from airports to school campuses, business parks, subways, arenas, bars and festivals. To promote its new Splash Packs line of baseball cleats, Adidas placed smart vending machines in Boston and LA during the 2018 MLB World Series finals. Pop-up promotions.

Vend 135

Vend eCommerce Merchant Services Payment Services 135

Kissmetrics

SEPTEMBER 8, 2020

Then you must snatch the golden opportunity to grab consumer attention with the ultimate local guide, on a mobile device including the iPhone and iPad as well as all Android device products. ? of mobile searches are based on location. Overall, local searches are growing 50% faster than overall mobile searches.

Merchant Services 268

Merchant Services Payment Services Mobile Payments 268

Email Audience

OCTOBER 21, 2021

Where consumers are almost glued to their phones, the importance of using all the channels at your disposal to the fullest for your business has never been clearer. 81% of consumers will ignore phone calls that look like they are from marketers or businesses. Consumers are 4.5% SMS messaging is a powerful tool for marketing.

Marketing 81

Marketing Mobile Social Media Consumer 81