Ship-to-Store Breaks Down the Barrier Between Physical and eCommerce Retail
ESW
MARCH 26, 2019
The major lesson from ship-to-store for any eCommerce brand is that multichannel touchpoints and fulfillment are king. Customers want flexibility, personalization and options. Multichannel is vital for captivating consumers and keeping them engaged from first impressions to the eventual point of sale.”
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