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Top Omnichannel Survey Takeaways: RTP Editors Weigh In

RTP blog

However, the word still conveys an important truth: retailers must take every action possible to maximize customer engagement opportunities across both traditional and emerging channels. Did anything from the survey catch your eye? The survey showed a 32 percentage point rise in 2018, reaching 84% of total respondents.

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Measuring Marketing Spend In 2018: Why Cross-Channel Attribution Matters Most

RTP blog

By Glenn Taylor, Senior Editor With nearly nine in 10 retailers having increased their marketing budgets in 2018, according to RetailMeNot , merchants are strongly motivated to ensure the money is being spent effectively. In a session at Shop.org. What I would advise people to do is to decide, what do we sell?”

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Online or In-Store? Why Shoppers Embrace Multi-Channel Shopping

Wiser

The rise of eCommerce is also behind the prevalence of multi-channel shoppers: folks who buy from both online and in-store channels. . In fact, it’s a challenge to find someone who only shops from one channel. Multi-channel shopping is the name of the game today. . In-store Sales Still Beat Online .

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How Direct-To-Consumer Is Driving The Need For Real-Time In Retail

RTP blog

A recent Kx survey of UK consumers revealed that these are the most important factors in retailer selection. Argos uses real-time data within its connected supply chain and were identified as delivering the highest multi-channel performance in our survey.

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How to Choose The Right Local SEO Agency

Kissmetrics

According to a BrightLocal survey , the top local search metrics for businesses were: Google rankings: The better your rankings, the more traffic you generate for your business. They’ll be able to tie your local SEO campaigns to other channels like social media, email, direct response, or advertising. Experienced SEOs.

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Real-Time Visibility: A Key Benefit Of Digitization In Retail

RTP blog

Up to 34% of consumers say having the right product in stock is critical, and 29% say the variety of products available is most important to them, according to JDA’s 2018 Global Consumer Survey.

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Going Omni: Why Digital-First Brands Sell In-Store

Wiser

They’re seizing an opportunity to grow by going omni and bringing their once-online business models across channels. . According to PwC’s Global Consumer Insights Survey 2018, 44 percent of consumers polled buy products in-store , up from 42 percent in 2013. Retail remains a healthy mix of channels. Here’s why. .