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The State of Paid Search & PPC Strategy

ROI Revolution

An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. of the desktop market share as of January 2022. respectively.

PPC 78
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Top 5 Digital Marketing Initiatives for 2022: Insights From Marketers

ROI Revolution

That’s why we surveyed 170+ digital marketing professionals from brands and retailers in a wide range of industries and business types to determine the top trends, initiatives, and concerns for marketers this year. 28% of marketers use automation in their PPC advertising efforts. Influencer Marketing.

Marketing 172
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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

21% of executives surveyed expect current economic conditions to remain the same while 23% expect conditions to worsen through June 2021. Out of the weeks surveyed, executives narrowly approached an overall negative outlook from Oct. billion (+148.2%) over Prime Day 2018. B2B ecommerce sales have grown from $1.1 10/15 update.

eCommerce 195
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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

billion in 2018. In 2018, just 27.3% In 2018, global mobile payments accounted for just 18.9% 21% of executives surveyed expect current economic conditions to remain the same while 23% expect conditions to worsen through June 2021. billion in sales. That was up 45.2% billion in 2019 and a whopping 148.2% by next year.

eCommerce 197
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How Coronavirus (COVID-19) Is Impacting Ecommerce [October 2020]

ROI Revolution

According to an Adobe consumer survey, 33% of consumers have received online orders later than expected and 30% prefer BOPIS or curbside pickup over delivery. From 2018 to 2019, ecommerce sales grew just 12.7%. An eMarketer survey released last week shows how the coronavirus pandemic has shifted the world of ecommerce in 2020.

eCommerce 193
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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2020]

ROI Revolution

trillion in 2020, with B2B marketplace gross merchandise volume growing from $16.58B in 2018 to $22.56B in 2019 to $31.19B in 2020. The brands surveyed in this research spanned verticals including home, fashion, beauty, electronics, food, and more. billion (+148.2%) over Prime Day 2018. B2B ecommerce sales have grown from $1.1

eCommerce 156
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How Coronavirus (COVID-19) Is Impacting Ecommerce [July 2021]

ROI Revolution

billion in 2018. In 2018, just 27.3% In 2018, global mobile payments accounted for just 18.9% 21% of executives surveyed expect current economic conditions to remain the same while 23% expect conditions to worsen through June 2021. billion in sales. That was up 45.2% billion in 2019 and a whopping 148.2% by next year.

eCommerce 148