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Holiday Shopping 2021: How SEOs Can Help Clients Inspire, Deliver and Sustain

Retail TouchPoints

Decades of surveys have shown that a core motivation for brick-and-mortar shopping has been customers wanting to experience products in person before buying them. Searches relating to sustainable fashion increased by 75% between 2018 and 2019. Ecommerce spending in November-December 2020 rose an astounding 45.2%

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Amazon Prime Membership Growth May Be Flattening; Home Depot Invests Billions in Omnichannel; and What We’ve Learned From the Holiday Season—So Far

Sailthru

Home Depot plans to spend billions in 2018 to create an ideal omnichannel experience. In Morgan Stanley’s survey of 1,000 Prime members, 40 percent said they were members in the last quarter of both 2016 and 2017, indicating that membership growth has flattened. What Data from the Cyber 5 Foretell for 2018.

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The State of Paid Search & PPC Strategy

ROI Revolution

An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. Paid Search Advertising Automation. 2022 State of Digital Marketing Survey Data.

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Ecommerce Personalization: The Key to Customer Acquisition & Retention

ROI Revolution

As the ecommerce landscape becomes increasingly competitive, personalized marketing is surging as a key way to increase customer acquisition and retention. We conducted a survey of over 170 digital marketing professionals from a wide range of industries and business types to help you navigate the tumultuous ecommerce landscape.

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Video Advertising for Ecommerce on Social, CTV, YouTube, & More

ROI Revolution

To give you insights into the video advertising landscape, we conducted a survey of over 170 digital marketing professionals from a wide range of industries and business. In fact, mobile video ad spend has been greater than desktop since 2018. 2022 State of Digital Marketing Survey Data. billion by 2025.

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2021 Holiday Shopping Ecommerce Stats & Trends [December 2021]

ROI Revolution

According to an NPD survey from June 2021 , more than 50% of consumers say they have made purchases via Instagram or Facebook. The percentage of online holiday sales grew the least from 2017 to 2018, when online sales went from 16.2% That means that this year, online holiday sales will be 121.2% yearly growth to 12.6% yearly growth.

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15 Best Practices for Boosting Product Page Conversions

SellBrite

Manufacturing FAQs: The Workhorse of Content and Search Marketing from Search Engine Land. Beyond hearts, here are a few other types of ratings you can include in a product page: Include customer fit survey ratings. Note: This post was originally written by Alex Birkett but was updated on March 15, 2018 by William Harris.

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