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The State of Paid Search & PPC Strategy

ROI Revolution

An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. Google & Bing PPC Advertising. naming it as a priority for their brand in 2022.

PPC 78
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Data-driven predictions for ecommerce marketing in 2018

Klaviyo

You may be wondering, what’s on the horizon for ecommerce marketing in 2018? But first, let’s dive into a few data-driven predictions for ecommerce in 2018. If you feel like Facebook advertising really took off in 2017, influencers like Tracey Wallace from BigCommerce , are predicting it will skyrocket in 2018!

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30+ Ecommerce Metrics Benchmarks (May 2019)

Store Growers

Source: Wolfgang KPI Report (2018). Notes: study with over 250 million website sessions and over €500 million in online revenue between July 2017 – June 2018. Source: Wolfgang KPI Report (2018). Source: Wolfgang KPI Report (2018). Source: Wolfgang KPI Report (2018). Source: Wolfgang KPI Report (2018).

eCommerce 128
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[PROSPER SHOW] Advertising is Helping Amazon’s Business, Let it Helps Yours Too

ROI Revolution

This was quickly refuted when Collin pointed out that Amazon advertising has been growing exponentially each year ( up 117% YOY from 2018 ). Google ($136B, 85% of all revenue in 2018) and Facebook ($55B, 98% of all revenue in 2018) can’t say the same. Amazon advertising still has enormous growth potential. Many consumers don’t.

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A Vendor’s Guide to B2B Ecommerce

FastSpring

A 2018 survey found that nearly half of companies make 50–74% of all their corporate purchases online. Encouraging customers to visit your site using tools that track SEO, email marketing, and PPC campaign analytics. ???????? As of 2019, B2B ecommerce sales globally have surpassed $12 trillion in revenue.

B2B 148
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4 Old-School Marketing Tactics Making a Comeback in 2018

Kissmetrics

What about pay-per-click (PPC)? In 2018, the average display conversion rate is less than 1%. Compare that to email and PPC marketing that average at just 0.6%. According to a survey, 97% said ABM had a higher ROI than other marketing mediums. Phone calls can help you drive tons of sales, even in 2018. Conclusion.

Marketing 249
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21 Field-Tested Strategies to Increase Live Chat eCommerce Conversions

Inflow Insights

How does chat perform on different marketing channels SEO, PPC, email, etc.? The easiest way to do this is to add an email opt-in box to your pre-chat survey (even if that survey is simply their name and email address). Use a Post Chat Survey to Improve Live Chat Using Audience Feedback. Tablet: 4.06%. Other: 0.13% .