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Microsoft Takes Aim at Google, Amazon with Plans to Build ‘Omnichannel Retail Media Platform’

Retail TouchPoints

Microsoft is gearing up to take a bigger piece of the growing retail media pie with the debut of a suite of new capabilities through its PromoteIQ marketing platform, which the company acquired in 2019. The offering will launch in February 2023, initially with Microsoft and Meta audiences, and will include lookalike modeling capabilities.

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December 2019 Marketing News Recap

ROI Revolution

Welcome to the final monthly marketing recap of 2019! For our December 2019 marketing news recap, we’ll be covering some of the biggest news in the digital marketing world since last time , including slowing Instagram growth, new privacy laws impacting the U.S., the best marketing campaigns of 2019, and more. Of Interest.

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Omnichannel Retail Index Spotlights 4 Investment Areas

Retail TouchPoints

Where does that leave retailers today, especially as they develop their holiday plans and finalize their budgets for 2023? In 2019, retailers adopted only 57% of mobile best practices. We used to talk about multichannel, then it was omnichannel. These key investments and opportunities include: Mobile experience.

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2022 Digital Marketing Trends & Predictions

ROI Revolution

are expected to use multichannel attribution models this year. billion in 2019, US D2C ecommerce sales are projected to reach $151.2 billion in 2023. But there were definitely some clear winners. of marketers say that attribution is the most top-of-mind trend for them in 2022. Indeed, eMarketer found that 84.4%

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How to Use Google Product Category Attribute in Google Product Feeds

Store Growers

Last Updated on June 10, 2023 Adding the right categories helps your products to be matched with the right search queries. Today, google_product_category is optional, but up to April 2019, it was a required attribute. That’s what Google’s product category aims to define, the right category of products for the right searches.

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How to Use Product Category Attribute in Google Product Feeds

Store Growers

Last Updated on June 7, 2023 Adding the right categories helps your products to be matched with the right search queries. Today, google_product_category is optional, but up to April 2019, it was a required attribute. That’s what Google’s product category aims to define, the right category of products for the right searches.

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The Best POS (Point of Sale) Systems for 2019: The Ultimate Guide

Ecommerce Platforms

Luckily for you, however, you’ve found the ultimate best POS system guide for 2019. billion by 2023. And while you’re at it, you might want to take advantage of the multichannel selling capabilities here. Two of its point of sale software have earned their spots on our 2019 best POS system list. billion in 2018 to $3.73