Microsoft Takes Aim at Google, Amazon with Plans to Build ‘Omnichannel Retail Media Platform’
Retail TouchPoints
JANUARY 11, 2023
Microsoft is gearing up to take a bigger piece of the growing retail media pie with the debut of a suite of new capabilities through its PromoteIQ marketing platform, which the company acquired in 2019. The offering will launch in February 2023, initially with Microsoft and Meta audiences, and will include lookalike modeling capabilities.
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