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December 2019 Marketing News Recap

ROI Revolution

Welcome to the final monthly marketing recap of 2019! For our December 2019 marketing news recap, we’ll be covering some of the biggest news in the digital marketing world since last time , including slowing Instagram growth, new privacy laws impacting the U.S., the best marketing campaigns of 2019, and more. Of Interest.

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2022 Digital Marketing Trends & Predictions

ROI Revolution

are expected to use multichannel attribution models this year. billion in 2019, US D2C ecommerce sales are projected to reach $151.2 billion in 2023. To learn more about amplifying your brand’s PPC success by optimizing for conversions, check out this webinar replay. But there were definitely some clear winners.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]

ROI Revolution

increase over 2019 when ecommerce holiday sales capped at $19.6 By 2023, it’s expected that B2B brands and retailers will spend upwards of $14.5 However, the fashion category as a whole saw some steep declines in 2020, with the global fashion industry’s profit expected to have fallen 93% in 2020 after rising 4% in 2019.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

increase over 2019. In June 2021, ecommerce was up 95% over June 2019. Every category was up over 2019 except for lodging, which declined 2.5%. billion in 2019. Target was not in the top 10 at all until 2019, when it accounted for 1.1% billion in 2019 and a whopping 148.2% Ecommerce was up 8.3% respectively.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

in 2019 ( eMarketer ). US adult social media users spent 7 more minutes per day on social media in 2020 than 2019 – total of 82 minutes. YouTube ad revenue grew to $6.89B in Q4 2020 from $4.72B in Q4 2019 as the pandemic fueled video growth. That’s a 15% year-over-year increase , up from 6 hours and 49 minutes in 2019.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [June 2021]

ROI Revolution

By 2023, nearly 66 million Americans will be monthly VR users. By 2023, that number will reach 176 million, a nearly 16% increase over 2021. In 2019, spend was just $55.9 by 2023, though its digital ad business is expected to grow. billion, up from just 50 billion in 2019. VR is expected to grow from 50.2

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How Coronavirus (COVID-19) Is Impacting Ecommerce [January 2022]

ROI Revolution

For comparison, in 2019, ecommerce sales made up just 11.1% In light of changing habits brought on by the pandemic, buy now/pay later (BNPL) services are expected to grow 44% this holiday season over 2019, with apparel, electronics, and grocery coming in as the top categories. billion in 2019. trillion to make up 21.8%