article thumbnail

The State of Paid Search & PPC Strategy

ROI Revolution

An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. Google & Bing PPC Advertising. from 2019 to 2020 to pass $58 billion, U.S.

PPC 78
article thumbnail

December 2019 Marketing News Recap

ROI Revolution

Welcome to the final monthly marketing recap of 2019! For our December 2019 marketing news recap, we’ll be covering some of the biggest news in the digital marketing world since last time , including slowing Instagram growth, new privacy laws impacting the U.S., the best marketing campaigns of 2019, and more. Of Interest.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Sell CBD Online – The Ultimate Guide for 2023

Ecommerce Platforms

According to the CDC : “The number of drug overdose deaths increased by nearly 5% from 2018 to 2019 and has quadrupled since 19991. Over 70% of the 70,630 deaths in 2019 involved an opioid.” The post How to Sell CBD Online – The Ultimate Guide for 2023 appeared first on Ecommerce Platforms.

article thumbnail

34 Small Business Statistics in Nigeria 2023

VTNS Solutions

These statistics contain all the essential data about small business statistics in 2023 to assist you in staying current. 2: Common Reason for Starting SME A study by Guidantfinancial in 2019 states that 55% of its respondents started their businesses to become their bosses. million social network users as of 2019.

article thumbnail

2022 Digital Marketing Trends & Predictions

ROI Revolution

billion in 2019, US D2C ecommerce sales are projected to reach $151.2 billion in 2023. You can learn more about how to strategize a successful plan for both in this webinar replay and this white paper on the digital search duopoly (what we like to call the combination of PPC and SEO). After hitting just $76.68

article thumbnail

Ecommerce Consulting

Kissmetrics

In 2019, ecommerce sales were $3.53 trillion by 2023. They should also have experience across a broad range of marketing disciplines and channels, including: Analytics Email marketing CRM Content Branding Direct Response Email Marketing automation Market research Mobile Sales SEO PPC Website. trillion worldwide. Are you ready?

eCommerce 279
article thumbnail

Top 5 Digital Marketing Initiatives for 2022: Insights From Marketers

ROI Revolution

from 2019 to 2020 to pass $58 billion, US search ad spending grew 46% in 2021 to reach $84.7 28% of marketers use automation in their PPC advertising efforts. Your PPC and SEO efforts lead shoppers to your website – but if your site isn’t optimized for conversions, even the biggest boost in traffic won’t touch your bottom line.

Marketing 172