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10 Holiday eCommerce Conversion Optimization Strategies for 2021

Inflow Insights

eCommerce conversion rates often seem like impossible figures to move, especially during the holiday season. After all, when you’re getting thousands of more users to your site looking for that perfect holiday gift, your conversion rate is bound to decrease. 10 Conversion Rate Strategies to Test for the 2021 Holiday Season.

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Case Study: We Tested an eCommerce Trust Badge That Got More Checkout Conversions Than Norton and McAfee

Inflow Insights

We’ve continually tested various trust badges from several 3rd party brands for over a decade as part of our analysis of eCommerce websites. But in this post, we’ll reveal a brand that achieved a conversion lift above Norton and McAfee in our 2019 testing of trust badges. Get in touch with our conversion experts here.

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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

Identifying your key “marketing levers” is an approach every eCommerce business can pursue. We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. How to Analyze Your eCommerce KPI’s. Search Engine Optimization (SEO). eCommerce Conversion Metrics.

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eCommerce Homepage Best Practices for Conversion Optimization

Inflow Insights

Author’s note: This post was originally published in 2019. It’s been updated to reflect eCommerce homepage best practices for 2021. When it comes to your eCommerce business, your homepage can make or break your conversion rate. Your eCommerce Homepage = Your Online Storefront. 9 eCommerce Homepage Best Practices.

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Best-in-Class eCommerce Homepages: Conversion Optimization

Inflow Insights

In this post, we will break down what a best-in-class eCommerce homepage looks like, according to our conversion optimization best practices research. Here’s what we found out about their homepages: Shop by Category on Mobile (not within the menu). In 2019 21 merchants do it, 4 don’t = Must Have. 2019: split!

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eCommerce Checkout Page Design: 10 Best Practices to Follow

Inflow Insights

Editor’s note: This article was originally published in 2019. Attracting a customer to your site and convincing them to purchase your product are critical for eCommerce businesses — but these steps alone don’t guarantee a sale. Or, if you’d like a custom conversion strategy for your online business, we’re always happy to chat.

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How to Improve Ecommerce Conversion Right Now

BigCommerce

In order to better understand what it takes for visitors to convert, let us now examine the specific challenges that ecommerce sites need to negotiate and solve in order to sell anything to their visitors. Issues of trust and credibility for ecommerce conversion. Extensive studies by Stanford professor B.J.