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Join our 2019 Search Marketing Survey

Forrester eCommerce

I am pleased to announce that Forrester and SEMPO (Search Engine Marketing Professional Organization) are partnering for the second year in a row to field a Search Marketing Survey. From last year’s survey, we highlighted five key trends from the survey that we saw in the search marketing industry.

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Join our 2019 Search Marketing Survey

Forrester eCommerce

I am pleased to announce that Forrester and SEMPO (Search Engine Marketing Professional Organization) are partnering for the second year in a row to field a Search Marketing Survey. From last year’s survey, we highlighted five key trends from the survey that we saw in the search marketing industry.

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Holiday Shopping 2021: How SEOs Can Help Clients Inspire, Deliver and Sustain

Retail TouchPoints

Decades of surveys have shown that a core motivation for brick-and-mortar shopping has been customers wanting to experience products in person before buying them. Searches relating to sustainable fashion increased by 75% between 2018 and 2019. Ecommerce spending in November-December 2020 rose an astounding 45.2%

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The State of Paid Search & PPC Strategy

ROI Revolution

An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. of the market with Amazon at 14.6%. Google paid search ad spend grew just 7.7%

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2022 Digital Marketing Trends & Predictions

ROI Revolution

That’s why we conducted our 2022 State of Digital Marketing Survey, which asked nearly 200 marketers and decision-makers about their top trends and initiatives for the new year. Top Trends for Ecommerce Marketers in 2022. Our survey asked respondents to share the top trends on their mind going into 2022.

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Video Advertising for Ecommerce on Social, CTV, YouTube, & More

ROI Revolution

To give you insights into the video advertising landscape, we conducted a survey of over 170 digital marketing professionals from a wide range of industries and business. That’s more than double what it was in 2019, when US marketers spent $31.86 In 2019, CTV ad spend was just $6.4 billion on video ads.

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Q4 Paid Search Tips: 2020 Holiday Shopping Prep

ROI Revolution

69% of shoppers plan to shop for the holidays earlier this year to avoid items being out of stock or having to experience slow shipping times, according to a survey from Google. As you prepare budgets, marketing strategies, and promotions, keep in mind that looking solely at 2019 data and trends won’t be enough this year.

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