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Join our 2019 Search Marketing Survey

Forrester eCommerce

I am pleased to announce that Forrester and SEMPO (Search Engine Marketing Professional Organization) are partnering for the second year in a row to field a Search Marketing Survey. From last year’s survey, we highlighted five key trends from the survey that we saw in the search marketing industry.

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Survey: 87% of Consumers Doubt Influencers Use Products They Promote

Retail TouchPoints

The size of the global influencer marketing market has more than doubled since 2019, to $16.4 Desire Company CEO Eric Sheinkop discussed the survey results with Retail TouchPoints : Retail TouchPoints (RTP): What’s the significance of the fact that so many consumers doubt influencers even use the products they’re recommending?

Consumer 321
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Join our 2019 Search Marketing Survey

Forrester eCommerce

I am pleased to announce that Forrester and SEMPO (Search Engine Marketing Professional Organization) are partnering for the second year in a row to field a Search Marketing Survey. From last year’s survey, we highlighted five key trends from the survey that we saw in the search marketing industry.

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Dunnhumby Survey: H-E-B Regains Title of America’s Top Grocer as Club Stores Move Up the Ranks

Retail TouchPoints

In contrast, in the 2019 RPI, no club store ranked higher than seventh. Personalized prices, promotions and rewards also became 3X more important at driving overall price perception compared to 2019. million more omnichannel households today than there were in 2019, with a combined grocery budget of $4.9

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Consumer Surveys Confirm: COVID-19 Shaking Traditional Retailer And Brand Loyalties

Retail TouchPoints

Consumer Sentiment survey of 1,923 adults, conducted from July 7-12, 2020, uncovered profound changes in behavior that are forecasted to stretch even after quarantining restrictions have loosened. The survey of 809 U.S. Several studies have documented a dramatic shift in spending from physical stores to online.

Consumer 309
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The Forrester New Wave™: Cloud Content Platforms — Multitenant SaaS, Q3 2019

Forrester eCommerce

Forrester’s recently published report, “The Forrester New Wave™: Cloud Content Platforms — Multitenant SaaS, Q3 2019,” assesses this emerging technology based on a 10-criterion survey and a two-hour briefing with each vendor. Watch the video below to learn how […].

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Survey: 11% of Americans Subscribed to Walmart+ in its First Two Weeks

Retail TouchPoints

The Walmart+ loyalty program has clearly made a major splash: 11% of Americans subscribed within two weeks of its launch, according to a survey by Piplsay. This puts Walmart at more than 30 million subscribers — well below the 150 million Prime members confirmed by Amazon in Q4 2019, but undeniably massive growth in a very short time.