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The Holiday Season’s Cybersecurity Crisis: Why Retailers are Under Heightened Pressure

Retail TouchPoints

The holiday season presents a lucrative opportunity for online retailers to finish the year on a high note; however, various factors pose threats to online businesses. According to the IBM Cost of a Data Breach report , the global average cost of a data breach was $4.45

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How to Win in the Real-Time Holiday Retail Era

Retail TouchPoints

Consumer expectations of retailers have been transformed by their experiences buying from Amazon and other innovative retailers that are able to provide fast, efficient omnichannel experiences. Last year, COVID-19 lockdowns that restricted shopping at brick-and-mortar stores sent shoppers online.

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Does Customer Age Matter for Fraud Prevention?

Retail TouchPoints

In 2020, consumers spent approximately $630 billion on online shopping, and merchants lost $12 billion to fraud. Federal data indicates that impostor scams and ecommerce fraud topped the list. Account takeover fraud, which is driven by impostor scams, increased by 50%, with no signs of slowing down in 2021.

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Enhanced Conversions: What Your Brand Needs to Know Now

ROI Revolution

Published December 7, 2021 With all of the ongoing changes around user privacy in the digital world , you may be wondering what online brands and retailers like you can do to improve the efficacy of your advertising efforts on Google. Google Ads tracking code must be up-to-date and present on every page of the website*.

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Enhanced Conversions: What Your Brand Needs to Know Now

ROI Revolution

With all of the ongoing changes around user privacy in the digital world , you may be wondering what online brands and retailers like you can do to improve the efficacy of your advertising efforts on Google. Enhanced Conversions will only work for conversion types with identifiable customer data that is accessible.

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Retail & Delivery Trends That Are Likely to Remain Post-pandemic

lateshipment

How The Pandemic Affected Retail & Delivery. In the present circumstances (due to the pandemic, of course) trends around the retail and delivery landscape has gone through massive changes across the globe. On the other hand, the pandemic has also brought a paradigm shift in the way of eCommerce around the world.

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The Key to Wielding Big Data in Ecommerce to Build Personalized Experiences and Improve Retention

BigCommerce

With people producing an estimated 1.7MB of new information per second, it is expected that our accumulated digital universe of data will grow from 4.4 zettabytes to 44 zettabytes (or 44 trillion gigabytes) by 2020. If customers are not satisfied, 13% of them will tell 15 or more people they are unhappy.