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Data Will be Key to Retail Success in 2021

Retail TouchPoints

Even with new vaccines potentially coming on the market in the months ahead, it’s likely the trends we’ve seen in 2020 will continue into 2021. Real-time data is the key for 2021. Businesses that can identify customers’ needs and preferences and meet them in the moment will pull ahead of the pack. Conclusion.

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The Holiday Season’s Cybersecurity Crisis: Why Retailers are Under Heightened Pressure

Retail TouchPoints

The holiday season presents a lucrative opportunity for online retailers to finish the year on a high note; however, various factors pose threats to online businesses. According to the IBM Cost of a Data Breach report , the global average cost of a data breach was $4.45 million, which is a 15% increase since 2020.

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Introductory Guide to International eCommerce, Part 1: Customer Data and Privacy

ESW

Accenture reports a compound annual growth rate of nearly 30 percent from 2014 to 2020 for cross-border eCommerce. Another report, from IPC , moves that statistic up a couple of years to 2020. eCommerce companies in developed markets need to recognize that such markets present tremendous opportunities for them to reach new customers.

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Super Bowl 2021: Marketing to a Large-Scale Audience

Optimizely

If you’re reading this blog on our site, it’s because you came here for information about collecting customer data. According to Statista , “In 2020, Super Bowl advertising revenue reached a total of 336 million U.S. Marketing during the Super Bowl. Now, let’s get to the heart of the matter. million U.S.

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Introductory Guide to International eCommerce, Part 1: Customer Data and Privacy

ESW

Accenture reports a compound annual growth rate of nearly 30 percent from 2014 to 2020 for cross-border eCommerce. Another report, from IPC , moves that statistic up a couple of years to 2020. eCommerce companies in developed markets need to recognize that such markets present tremendous opportunities for them to reach new customers.

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Bridging The Gap Between The Now And New Normal

Retail TouchPoints

As consumer behavior changes due to rules that dictate “shelter in place” and social distancing, retailers can adapt and meet customers where they are right now: most likely, at home. Revenues have increased significantly year-over-year (YOY) and this trend has accelerated over the period from mid-March to mid-April 2020 (+44.6%

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How to Win in the Real-Time Holiday Retail Era

Retail TouchPoints

Americans spent more money online during the 2020 holiday season than previously, with revenues growing 32% year-over-year and exceeding $188.2 Recent data shows that people plan to buy more gifts and spend more money than they did in 2020. billion for the first time, according to Adobe Analytics.