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February 2020 Marketing News Recap

ROI Revolution

Published March 3, 2020. Macy’s Closes 125 Stores. With over 600 stores across 43 states, Macy’s is weighed down with too many stores populating under performing malls. Over the next three years, they intend to close 125 of their least productive stores and restructure those that remain.

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The Best Luxury Marketing Strategies

Kissmetrics

SEO, PPC, even some social media sites can drive online sales for your luxury brand. billion in 2020 to $388 billion in 2025. The pandemic hit department stores hard and forced luxury consumers to buy online more than before. From SEO to PPC, apps to AR, there are loads of marketing strategies to explore.

Marketing 363
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The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges

BigCommerce

Globally, ecommerce growth projections are also on an upward trajectory: They show that retail sales may exceed $4.058 trillion by as soon as 2020. With the help of short text ad copy and display URLs, online retailers began using the tool in a pay-per-click (PPC) context. Image source. Image source.

eCommerce 417
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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2020]

ROI Revolution

Published March 12, 2020. Last updated December 3, 2020. Cyber Monday 2020 was projected to bring more online revenue than ever due to the pandemic. billion on Cyber Monday 2020, making it shatter previous online shopping records. 61% of adults feel safe going to the store for holiday shopping. 12/3 update.

eCommerce 156
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How Coronavirus (COVID-19) Is Impacting Ecommerce [October 2020]

ROI Revolution

Published March 12, 2020. Last updated October 1, 2020. Our Amazon Prime Day 2020 Prep video series covers everything brands need to know to navigate the “new normal” for Prime Day. Consumers spent nearly $212 billion on ecommerce between April and June 2020 according to new data from the US Department of Commerce.

eCommerce 193
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How Coronavirus (COVID-19) Is Impacting Ecommerce [November 2020]

ROI Revolution

Published March 12, 2020. Last updated November 4, 2020. million social media users in 2020, and that number is expected to grow to 226 million by 2024. In 2020, time spent with social media networks is projected to grow 8.8%. less foot traffic in UK stores the week of October 17th ( Reuters ). There will be 212.1

eCommerce 158
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How Coronavirus (COVID-19) Is Impacting Ecommerce [September 2020]

ROI Revolution

Published March 12, 2020. Last updated September 9, 2020. Our Amazon Prime Day 2020 Prep video series covers everything brands need to know to navigate the “new normal” for Prime Day. department stores may not survive the pandemic. department stores may not survive the pandemic.

eCommerce 147