Personalization Meets Peer Influence: Top Visual Content Trends in Ecommerce
Retail TouchPoints
SEPTEMBER 21, 2021
Where we see personalized content utilized most frequently is in product recommendations, whether it’s when a shopper first arrives on the retailer’s site or via a ‘Customers Also Viewed’ carousel of images on a product page. This can bleed over into targeted email campaigns or even social media ads.
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