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How to Keep Your Digital Signage up to Date

Retail TouchPoints

Think of digital signage like a blog or social media page: It needs new content on a constant basis in order to maintain interest and drive engagement. Establishing a content calendar keeps content on message by providing clear guidelines for things like how long each display runs for and how often your display will change.

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July Social Media Water Cooler: Facebook, TikTok, & Pinterest

ROI Revolution

Published July 20, 2020. Welcome to our July 2020 Social Media Water Cooler. TikTok is ready to take its social media advertising to the next level with the launch of a new platform: TikTok for Business. That’s it for our July 2020 Social Media Water Cooler!

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How Adore Me is Driving Awareness Around Social Algorithm Bias

Retail TouchPoints

2020 could easily be considered a breakout year for social commerce. Consumers reported spending 45% more time on social media in Q4 2020, and orders coming from social-referred channels (including paid ads and organic posts) grew by 50% year over year, according to data from Salesforce.

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Skincare CEO Reveals 6 Keys To Influencer Marketing Success

Retail TouchPoints

Sachs shared that 75% of consumers discover TULA through social media and influencers, and both are critical for driving traffic to the brand’s e-Commerce site or to one of the 1,300+ brick-and-mortar stores that sell its products. “Ultimately, we want to inspire confidence in our community.”.

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Personalization Meets Peer Influence: Top Visual Content Trends in Ecommerce

Retail TouchPoints

This can bleed over into targeted email campaigns or even social media ads. Content created by fellow shoppers are being featured prominently on e-commerce sites: Lifestyle photography and other visual media are table stakes for retailers today.

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How Luxury Brands Are Responding To COVID Tension With Innovation

Retail TouchPoints

However, new estimates from the Boston Consulting Group published in May revealed that global luxury sales could fall by between $85 and $120 billion in 2020 — a 29% drop that slows a decade of growth across luxury categories, according to Sarah Willersdorf, Global Head of Luxury at Boston Consulting Group. “In

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Five Ways Retailers Can Prepare for Black Friday 2020

RetailMinded

In this post, we’re going to tell you everything you need to know about making the most of Black Friday 2020. What Should Retailers Expect From Black Friday 2020? If there’s one thing that is for certain, it’s this: Black Friday 2020 will not be the same as its predecessors. Run Promotions Before and After the Actual Date.

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