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Data Will be Key to Retail Success in 2021

Retail TouchPoints

With these sweeping shifts in consumer needs, retailers relied on data more than ever to quickly position themselves to create the kinds of offerings and experiences that consumers expected during this unprecedented period. Real-time data is the key for 2021. One such area where on-demand data can help retailers is inventory.

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Meeting the Demands of Today’s Data-Rich Retail Environment with Data Mesh

Retail TouchPoints

Data is a critical foundation in today’s retail strategies, enabling organizations to make smart analytics-based business decisions, from refining personalized marketing efforts to improving logistics operations. The rise of ecommerce and other technological advances have made the retail sector an increasingly data-rich environment.

Retail 286
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Content Marketing in 2021 and Beyond

Kissmetrics

How’s it doing in 2021? Video and voice search are leading the charge in 2021. Tactics and channels that worked last year, or even last month, might not deliver the same robust results today. So, what’s happening in content marketing, version 2021? Content Marketing: 2021 Current Trends. Is it still the king?

Marketing 311
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Announcing The First Forrester Wave™ Covering Cross-Channel Campaign Management Solutions In Asia Pacific

Forrester eCommerce

Following up the previously published Now Tech report, I’m excited to announce that The Forrester Wave™: Cross-Channel Campaign Management In Asia Pacific, Q2 2021 is now live.

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Data Privacy and Ad Tracking: The Real-World Implications for Businesses

Retail TouchPoints

The world has gone digital, and as a result, global concern regarding data privacy has skyrocketed. As users become even more tech-savvy, the way their data is used is at the forefront of their minds — and the businesses interacting with this captured data have experienced increased demand to respond to consumers’ heated concerns.

Channel 270
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Nordstrom Expands Retail Media Offerings to Third-Party Channels

Retail TouchPoints

Following a successful 2021 pilot that offered brands sponsored on-site ads, Nordstrom Media Network (NMN) has expanded to include off-site channels including paid social and display ads, YouTube video, search and shopping ads and affiliate campaigns.

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H&M, Google Cloud Partner to Draw on Store, Online, Brand and Supplier Data to Boost CX

Retail TouchPoints

H&M will work with Google Cloud ’s computing services to improve its customer experience and supply chain capabilities, by leveraging data analytics and the technology provider’s secure, sustainable global infrastructure. Over time, the partnership will develop additional data science and AI capabilities. “H&M