Forrester eCommerce
JUNE 2, 2022
Every organization desires a positive return on its investments in data. Forrester data shows that advanced insights-driven businesses (IDBs) are 8.5 times more likely than beginners to report at least 20% revenue growth in 2021. It pays off to become an insights-driven business.
Forrester eCommerce
MAY 5, 2021
New data from the US Bureau of Economic Analysis mostly confirmed the key elements of our 2021 US tech market forecast. Yet there were some surprises. .
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Retail TouchPoints
JANUARY 11, 2021
With these sweeping shifts in consumer needs, retailers relied on data more than ever to quickly position themselves to create the kinds of offerings and experiences that consumers expected during this unprecedented period. Real-time data is the key for 2021. One such area where on-demand data can help retailers is inventory.
Forrester eCommerce
OCTOBER 19, 2020
Despite this uncertainty, Europe will maintain a clear commitment to data protection. In Europe, three trends related to data protection will emerge: Regulatory activity will […]. After an unpredictable 2020, next year will still be a year of uncertainty and change.
Speaker: John Cutler, Product Evangelist and Coach at Amplitude
How product data can optimize your subscription and loyalty models. October 7th, 2021 at 11:00 am PDT, 2:00 pm EDT, 7:00 pm GMT In this session, you will learn: How to shift your ecommerce strategy to encompass a more product-based ideology. What the major considerations when expanding into new territories are.
Forrester eCommerce
JANUARY 13, 2021
We just published a new report on the B2B marketing data providers landscape — Forrester clients can read the “Now Tech: B2B Marketing Data Providers, Q1 2021” here — but I also wanted to share a few additional observations that place this point in time within the context of the market’s ongoing evolution.
Forrester eCommerce
OCTOBER 26, 2020
In 2021, culture issues, budgets, and vendor shifts will be top priorities for cybersecurity leaders. Learn more in our 2021 cybersecurity predictions.
Advertiser: ZoomInfo
In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them.
Speaker: Phil Irvine, VP & Director of Audience Intelligence
To accomplish this, organizations have traditionally leaned into historical customer and product data to predict how to engage with their current and future customers in a personalized manner. When you couple that with fluid data privacy changes, this creates an even fuzzier foundation to develop forward-looking marketing strategies.
Speaker: P. Andrew Sjogren, Sr. Product Marketing Manager at Very Good Security, Matt Doka, Co-Founder and CTO of Fivestars, and Steve Andrews, President & CEO of the Western Bankers Association
In this webinar, we have a great set of panelists who will take you through how Zero Data strategies can be used as part of a well-rounded compliance and security approach, and get you to market much sooner by also allowing for payment optimization. In this webinar you will learn: The right approach to a Zero Data security platform.
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