Batteries Plus: Customer Data and Store Expertise Power Sweeping Digital Transformation
Retail TouchPoints
FEBRUARY 9, 2023
The company rebranded as Batteries Plus Bulbs in 2012 in an attempt to expand its appeal but then reverted back to just Batteries Plus in 2021 (although it does still sell light bulbs). But behind it there’s a lot of logic, a lot of expertise and a lot of data that’s been built up over the 30 years of this business.
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