ROI Revolution
JUNE 17, 2022
An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. Google & Bing PPC Advertising. of total ad spend in 2021 compared to 11.6%
Kissmetrics
NOVEMBER 15, 2021
If you’re in the travel, e-commerce, or tourism industries, your business might be seasonal. Perhaps it’s trending because that’s where the Bass Pro Spring Fishing Classic of 2021 is. You’ll want to use currently trending topics in social media and PPC advertising to get these people’s attention. In comes Google Trends.
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Korona
NOVEMBER 23, 2021
This guide will be especially important for 2021 as businesses across the United States struggle to find new employees. Some businesses may even want to run paid ad campaigns on Google and Bing, social media channels, or other PPC platforms. . So, let’s dive into how to hire seasonal staff. Ask about long-term interest, too.
Omnisend
OCTOBER 5, 2021
As ThoughtShift Marketing Leader, we’d come up with a plan to specialize in the travel sector. We simply wanted to add travel to our e-commerce experience. Strategies that needed SEO, PPC, and paid social. It’s currently potentially happening in September 2021. We spoke to our clients.
Omnisend
OCTOBER 5, 2021
As ThoughtShift Marketing Leader, we’d come up with a plan to specialize in the travel sector. We simply wanted to add travel to our e-commerce experience. Strategies that needed SEO, PPC, and paid social. It’s currently potentially happening in September 2021. We spoke to our clients.
Inflow Insights
JANUARY 31, 2022
So, in early 2021, they partnered with Inflow to place their paid and social efforts into more experienced hands. launched on April 26, 2021. When we looked at conversion paths in Google Analytics, customers often traveled back and forth between search and social channels in their buying journey.
ROI Revolution
AUGUST 5, 2021
Updated August 5, 2021. As the most efficient, scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. Citibank saw spending on cards increase 40% in Q2 2021. Contactless payments grew 37% YoY in Q2 2021 to account for 45% of global in-person transactions. increase over 2019.
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