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The State of Paid Search & PPC Strategy

ROI Revolution

An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. Google & Bing PPC Advertising. naming it as a priority for their brand in 2022.

PPC 78
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Programmatic Advertising Trends That Are Driving the Future of Ecommerce

ROI Revolution

To gain more insights into the current state of AI in digital marketing, peruse the following resources: Using AI for SEO How Will AI Affect PPC? It is expected that by the end of 2024, 75% of the global population will have their personal information protected by privacy regulations.

eCommerce 148
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Getting More Out of GA4: Attribution Key Concepts

ROI Revolution

Google Analytics (GA4) is the newest version of Google Analytics and is set to replace Universal Analytics on July 1, 2023. UA data cannot be imported into GA4, and historical UA data will be removed in 2024. GA4 features many new and improved abilities, such as: Data-backed insights powered by machine learning. Tying It All Together.

Events 78
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What to Expect in Ecommerce From the Recession in 2023 

ROI Revolution

It’s in the news everywhere: There’s a looming recession in 2023. If there’s a recession in 2023, what can ecommerce retailers expect and how can brands prepare for the impact? By the end of 2023, inflation is expected to be up 2.8% By the end of 2023, unemployment rates are expected to reach 5.6%, up from 3.7%

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Top 5 Digital Marketing Initiatives for 2022: Insights From Marketers

ROI Revolution

Paid search ads make up 41% of all digital ad spend, and by 2024, spending will approach $100 billion. 28% of marketers use automation in their PPC advertising efforts. million in 2023. billion in 2023. Conversely, it’s the top initiative for brands with $100M-$1B in annual revenue. Conversion Rate Optimization.

Marketing 172
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4 Tips for Driving Digital Sales in Hyper-Dynamic Markets

Retail TouchPoints

growth rate from 2019 2024: $6.39 The chaotic nature of online retail has resulted in a battle to drive traffic to websites by spending more and more on digital ads and pay-per-click (PPC). While Google just delayed its deadline to 2023, third-party cookies are going away, and that is OK! trillion 2021: $6.68 in Europe, 15.2%

Marketing 279
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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]

ROI Revolution

By 2023, it’s expected that B2B brands and retailers will spend upwards of $14.5 Growth is expected to continue steadily until around 2023 before plateauing somewhat in the low $60 million range. The home décor market is expected to be valued at $202 billion by 2024, a 20% increase from 2019. billion in 2020.

eCommerce 148