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SEO and Paid Search Predictions for 2024

Digital Doughnut

2023 was a big year in search marketing with the expansion of AI and multiple algorithm updates from Google. 2024 looks set to be even more eventful. Here are our predictions on what to expect from SEO and Paid Search in 2024

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Breaking News: Google Delays Third-Party Cookie Deprecation (Again) – This Time, to Late 2024

ROI Revolution

Third-party cookie deprecation is now slated for the second half of 2024. Initially, Google planned to start the cookie deprecation process in early 2022, but announced in June 2021 that the date would be pushed to late 2023. By H2 2024, Google will completely cut off support for third-party cookies on Chrome.

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Infographic: YouTube Consumer Behaviors & Trends

ROI Revolution

billion monthly active users, amounting to 30 billion daily views 22% of marketers leverage YouTube Stories YouTube vs. SproutSocial, 30 YouTube statistics to power your marketing strategy in 2023. DataReportal, Digital 2023: The United States of America. DataReportal, Digital 2023: Global Overview Report.

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The State of Paid Search & PPC Strategy

ROI Revolution

Google’s share of the market has been steadily shrinking since 2019 when it had 31.6%, while Amazon has grown since then from 7.8%. Amazon’s domination of the ecommerce marketplace will continue to eat at Google’s share, and by 2023, Google ad revenue will make up 26.4% of the market with Amazon at 14.6%. Read the blog.

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Video Advertising for Ecommerce on Social, CTV, YouTube, & More

ROI Revolution

That’s more than double what it was in 2019, when US marketers spent $31.86 In 2023, digital video advertising spending will reach $78.45 By 2024, CTV ad spend will be more than double what it was in 2021, reaching $29.5 billion in 2023. By 2023, programmatic video advertising spend will surpass linear TV ad spend.

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Q3 2021 Ecommerce Brand Growth News

ROI Revolution

Compared to display, B2B ad spend for paid search ads is slightly higher at $5.36 by 2024, with overall ad spend approaching $76 million by 2025. Influencer marketing spend will surpass $3 billion for the first time this year and is expected to reach the $4 billion milestone in 2022. growth expected year-over-year. eMarketer).

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Getting More Out of GA4: Attribution Key Concepts

ROI Revolution

Google Analytics (GA4) is the newest version of Google Analytics and is set to replace Universal Analytics on July 1, 2023. UA data cannot be imported into GA4, and historical UA data will be removed in 2024. GA4 features many new and improved abilities, such as: Data-backed insights powered by machine learning.

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