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These Six Marketing Priorities Are Different In Growing B2B Companies

Forrester eCommerce

My recent analysis of Forrester’s Marketing Survey, 2024, reveals that growing organizations face many of the same challenges as organizations with no growth, but they order their marketing priorities differently.

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AI Remains Transformative Within the Ecommerce Space in 2024

Retail TouchPoints

About two-thirds of companies plan to invest more in AI in the next six months, and 60% of commerce leaders recognize the value of AI in boosting customer experience to provide a competitive advantage. In 2024, AI will continue making retail and commerce more customer-centric through conversational commerce tools.

eCommerce 265
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The 2024 Brand Experience Award Winners are…

Retail TouchPoints

2024 Brand Experience Award Winners Category: Customer Retention & Loyalty DSW Hy-Vee, Inc. The final 24 brands and their winning strategies will be featured in an in-depth report running next month.

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Burlington Plans to Open 100 New Stores in 2024

Retail TouchPoints

3, 2024), with total sales increasing 10% and comparable store sales growing 2% year over year. He pointed to the company’s ongoing goal of opening 100 net-new stores each year, which will continue into 2024, and highlighted the fact that Burlington missed that target in 2023 with its opening of 80 net-new stores. “We

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How Personalized Customer Experiences Drive Retail Growth and Revenue

Speaker: Shaunna Bruton - Associate Director of Product Strategy at Orium | Sam Panzer - Director of Industry Strategy at Talon.One | Frank Passantino - Director of Product Management at Bloomreach

Data from McKinsey shows that companies that excel in personalization increase their revenue by 40%, but despite these numbers, retailers struggle to implement customer personalization strategies. 📅 February 22, 2024 at 9:30 am PT, 12:30 pm ET, and 5:30 pm GMT More and more, customers are expecting a better personalized CX.

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Predictions 2024: With The Right Preparation, Your Organization Can Win Trust While Others Lose It

Forrester eCommerce

A focus on fundamentals such as empathy and accountability will equip companies to earn and keep trust in 2024. Read our predictions.

Other 379
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FastSpring at WordCamp EU 2024!

FastSpring

If so, join FastSpring at WordCamp EU 2024 at Booth 13! How to Connect With FastSpring at WordCamp EU 2024 Stop by our booth or connect with the team via the WordCamp EU 2024 app to learn more about subscription management, international taxes, and how using a merchant of record can enable you to collect payments faster for your games.