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2024 B2C Marketing Priorities And Challenges

Forrester eCommerce

Improving brand perception and customer experience (CX) while achieving a positive ROI is a particularly daunting task in 2024 because: A turbulent economy makes it tough to improve marketing’s ROI. Welcome to marketing, right? Forty-five percent of global B2C marketing […]

B2C 259
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How Retailers Can Use AI to Improve Customer Experience and Build Trust

Retail TouchPoints

With the sector continuing to experience accelerated growth, major retailers are looking for ways to maintain and build trust while dramatically improving customer experience and orchestrating cohesive customer journeys. AI-driven solutions offer businesses a powerful way to personalize customer experiences.

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Burlington Plans to Open 100 New Stores in 2024

Retail TouchPoints

3, 2024), with total sales increasing 10% and comparable store sales growing 2% year over year. The lower-income customer, the need-a-deal shopper, is responding well to these values, and this is a very important customer for us. The remaining two-thirds of the new locations planned for 2024 will open in the fall.

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Sprouts Plans 35 New Smaller-Format Stores, Prioritizes Customer Acquisition for 2024

Retail TouchPoints

In addition to adding stores, Sprouts is seeking to grow both its assortment and its customer base. This focuses on our Sprouts brand, continuing to deliver growth ahead of company performance and provide customers with products they value and trust.” Q4 net sales of $1.7

Customer 262
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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? What about customer privacy and the use of data? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget?

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Uniqlo’s 2024 Plans: 20+ New Stores in North America

Retail TouchPoints

and Canada in 2024, including debuts in new markets for the fast fashion retailer. The retailer, which will be focusing the new store openings in the eastern and western regions of both countries, has slated nine debuts for spring 2024: U.S.: Uniqlo will open more than 20 stores in the U.S. Tacoma Mall, Tacoma, Wash.

Fashion 264
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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

As 2024 unfolds, the B2B ecommerce sector is undergoing significant transformation driven by technological advancements and shifting buyer behaviors. Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce.

B2B 263
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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Prepare to be inspired as we unravel the secrets to success in a fast-paced retail environment, where a well-crafted data strategy is the key to unlocking sustainable growth 📈 You’ll walk away with insights into the following: Deep dive into analytic techniques and the inherit value of data 🔍 The key to leveraging data and improving (..)

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How To Craft Your Perfect Retail Tech Stack

Speaker: Jason Cottrell and Brian Walker

As customers and stakeholders expect agility and innovation, how can you meet these expectations efficiently without stumbling into complexity? Explore a customer-centric approach to navigating digital transformation in retail. Gradually upgrade your systems for continuous improvement.