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6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. For online retailers that want to stay relevant and competitive, it’s important to stay on top of the latest trends and strategies. Social commerce value will keep on growing.

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eCommerce Marketing Leaders: The 20 Most Influential of 2024

Algopix

As we step into 2024, it’s time to shine a spotlight on the 20 most influential eCommerce marketing leaders who are shaping the industry’s future. The 20 Most Influential eCommerce Marketing Leaders of 2024 1. The post eCommerce Marketing Leaders: The 20 Most Influential of 2024 appeared first on | Algopix.

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Matalan Expands Online Fashion and Homeware Selection with New Brand Additions

365 Retail

Matalan has announced the introduction of 10 new third-party fashion brands to its online store. This expansion is part of the company’s strategy to enhance its online shopping experience by offering a wider variety of clothing and footwear options.

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John Lewis Partners with Google Cloud in 5-Year, $127 Million Deal

Retail TouchPoints

The retailer will use Google Cloud to enhance both its in-store and online retail experiences as well as to support John Lewis’ ambition to get closer to its customers by creating a pan-Partnership loyalty program in 2024.

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November 2020 COVID-19 + Ecommerce Update

ROI Revolution

The brands surveyed in this research spanned verticals including home, fashion, beauty, electronics, food, and more. Where 80% of traditional retailers have seen sales decline since the pandemic started , only 22% of D2C brands have a seen a dip. For the first time ever, more than a quarter of holiday sales will occur online in 2020.

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Leveraging 2020 Ecommerce Trends to Improve Strategies

UpSellIt

As online retail continues to evolve, the ever-changing landscape presents new opportunities, as well as fresh challenges. First the positive: Online retail is poised for monumental growth in the new decade. Specifically, a high level of personalization has become a must for most online retailers.

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How AllSaints’ New App is Engaging its Most Loyal Customers to the Tune of 5X Higher  Conversion

Retail TouchPoints

James Reid, Chief Innovation Officer, AllSaints Those are tough odds for any one app to face, but it didn’t intimidate British fashion brand AllSaints or its Chief Innovation Officer James Reid. As of the end of January 2024 — less than a year after launch — installs were nearing 150,000 , and engagement was holding steady.

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