The State of Paid Search & PPC Strategy
ROI Revolution
JUNE 17, 2022
Mobile accounts for over two-thirds of total paid search ad clicks. As of 2020, mobile paid search ad spend was less than social media ad spend by about $700 million , coming in at $32.6 By 2025, mobile paid search ad spend is expected to be $51.7 billion, with social media moving to rank second at $48.2
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