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Ulta Launches Retail Media Network, Sephora Likely Not Far Behind

Retail TouchPoints

Retail media is expected to capture approximately $100 billion in ad spend by 2024, according to projections from McKinsey & Company , and retailers are increasingly jumping in to get their piece of that growing pie — in fact, every one of the top 10 retailers in the U.S. already has a retail media network in place.

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The Impact of AI on Retail in 2024 

365 Retail

Rewards at the ready for returning customers In 2024, customer loyalty will continue to be emphasised as a key driver of growth, as acquiring new customers becomes increasingly expensive. The post The Impact of AI on Retail in 2024 appeared first on Retail News and Events.

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Infographic: The State of TikTok Advertising

ROI Revolution

On top of that, TikTok advertising revenue is expected to nearly double between 2022 and 2024! Whether you love it or hate it, you can’t deny that TikTok has taken the world of social media advertising by storm. In fact, the average TikTok user spends around 46 minutes per day on the platform.

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Despite a muted outlook for 2024, the Retail Think Tank outlines key growth opportunities and predictions for next years’ winners and loser

365 Retail

While the retail sector outlook for 2024 is expected to be muted, hampered by ongoing macroeconomic challenges, weakened consumer demand and low economic growth prospects, retailers mustn’t let stagnation stifle innovation and future opportunities, the KPMG/RetailNext Retail Think Tank (RTT) , an independent board of retail experts, warns.

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Programmatic Advertising Trends That Are Driving the Future of Ecommerce

ROI Revolution

It is expected that by the end of 2024, 75% of the global population will have their personal information protected by privacy regulations. To learn more about what the cookieless future means for programmatic, read our white paper on Programmatic Advertising in a Cookieless World.

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What is First-Party Data and Why Focus on it in 2024

Smile.io

Check out Littledata’s complimentary white paper, How Shopify stores can boost sales with first-party data, here. Data is only becoming more valuable and harder to track—start collecting data now to future-proof your business and drive more value from your most loyal customers. Want to dive deeper into the topic?

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2 Ways Retailers Plan to Cut into Amazon’s Retail Media Lead: Stores and Closed Loop Measurement

Retail TouchPoints

Earlier in June, the company began accepting reservations for ad slots from Q4 2023 through 2024. Albertsons has released a white paper intended to be a starting point for retail media standardization.

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