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The Impact of AI on Retail in 2024 

365 Retail

Rewards at the ready for returning customers In 2024, customer loyalty will continue to be emphasised as a key driver of growth, as acquiring new customers becomes increasingly expensive. A record-breaking 79% of Cyber Week commerce traffic was on mobile phones, up from 76% in 2022.

Retail 62
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2 Ways Retailers Plan to Cut into Amazon’s Retail Media Lead: Stores and Closed Loop Measurement

Retail TouchPoints

Earlier in June, the company began accepting reservations for ad slots from Q4 2023 through 2024. As we look to the future of mobility and retail media, this new partnership taps into OMG’s vast data and partnerships, enabling us to take on a new level of precision in intelligent targeting, insights and activation for advertisers.”

Retail 243
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Video Advertising for Ecommerce on Social, CTV, YouTube, & More

ROI Revolution

TV and digital video are nearly tied as the most effective video ad channels, with 47% of marketing professionals naming TV (including linear and CTV) and 46% naming digital video (including online or mobile ads) as the most valuable for achieving advertising goals. Mobile is king when it comes to video advertising. billion by 2025.

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Top 5 Digital Marketing Initiatives for 2022: Insights From Marketers

ROI Revolution

Paid search ads make up 41% of all digital ad spend, and by 2024, spending will approach $100 billion. Google dominates even more on mobile, with 93.3% of the mobile market share for search engines. Mobile accounts for over two-thirds of total paid search ad clicks. Microsoft Bing comes in at 8%, followed by Yahoo!

Marketing 172
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The Future of Ecommerce? Stores will Actually Play a Major Role

Retail TouchPoints

And yet, despite this recent huge growth in ecommerce, physical retail still maintains a firm foothold: Forrester predicts that the vast majority of retail — 72% — will still take place offline as far out as 2024.

eCommerce 266