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Google Again Delays Cookie Depreciation, This Time to 2025

Retail TouchPoints

Previously scheduled to be completed by the second half of Q4 2024, Google now anticipates the change will take place sometime in 2025. In what has become a recurring plotline, Google has once again delayed third-party cookie deprecation on its Chrome web browser.

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Netflix Plans Permanent Brick-and-Mortar Locations Beginning in 2025

Retail TouchPoints

Netflix is reportedly planning to open permanent brick-and-mortar stores, beginning in 2025 with two in the U.S. followed by a global rollout, according to Bloomberg. The stores will have rotating installations, including ticketed shows inspired by popular series, and restaurants featuring food from its unscripted shows.

Games 264
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Victoria’s Secret Aims for $7.3B in Sales by 2025 as Brand Continues Image Overhaul

Retail TouchPoints

billion in sales by 2025. Victoria’s Secret has moved away from its previous strategy of a sexualized vision promoted by former CMO Ed Razek under the leadership of Leslie Wexner , CEO of former parent company L Brands , to accommodate shifting consumer preferences. Victoria’s Secret revealed during its Oct. billion in 2019 to $6.6

Apparel 277
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Adidas Shifts to DTC-First Model, Plans to Double Ecommerce Sales by 2025

Retail TouchPoints

Buoyed by a return to growth in Q4 2020, Adidas has unveiled a new growth strategy that will transform the company into a direct-to-consumer-led business with an emphasis on sustainability. For its part, Adidas expects that DTC will account for half of total net sales and generate more than 80% of targeted topline growth by 2025.

eCommerce 218
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5 Hacks to Attract Gen-Z Consumers

Kissmetrics

If you are still focused on millennials, it’s time to start paying attention to a new generation of consumers. Gen Z consumers are savvy buyers and can spot inauthentic advertising. percent of BNPL users by 2025: BNPL allows Gen Z access to greater flexibility (and little to no interest rates.) Research Gen Z Culture.

Consumer 351
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TV Commerce: 3 Ways to Make Shopping Click for Consumers

Retail TouchPoints

And consumers, accustomed to going from discovery to purchase with just a few clicks on social media and retail sites, are primed to do the same with streaming ads. Today CMOs are navigating shorter purchase cycles by marrying elements of branding and direct-to-consumer marketing so they can better customize the customer journey.

Consumer 278
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NRF Big Show to Spotlight Innovative Consumer Products and Workforce Solutions

Retail TouchPoints

New to this year’s event is the Consumer Product Showcase , offering SMB brands the opportunity to show off innovative customer-facing products. Additionally, Lowe’s Marvin Ellison will be honored with the NRF 2023 Visionary Award. Taking place January 15-16 from 10 a.m.

Consumer 289