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4 Ways Gamification Makes Loyalty a Mobile-First Game Changer

Smile.io

If you’re not already playing games with your customers, it’s time to press start. Millions of brands are increasing their customer engagement and optimizing their customer experience with gamification. Rajat Paharia, author of Loyalty 3.0. More than half of online purchases are made on mobile devices.

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How to Calculate Purchase Frequency, and 3 Tips to Improve It

Smile.io

It’s equally important that you understand and track how receptive your existing customers are to your brand, and find new ways to grow the profitability of your business. How to calculate Purchase Frequency (PF) When you’re searching for ways to grow profits, a good place to look for inspiration is your retention metrics.

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How to Increase Customer Engagement

Smile.io

A brand’s worst nightmare is customers forgetting they exist and never returning to make a second purchase. This is why making a great impression through your customer experience is so important to create real customer engagement. In the beginning, we bet that all of your focus is on acquiring customers to make sales.