Wed.Sep 09, 2020

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Evolve Your CRM From Departmental CRM To Unified CRM

Forrester eCommerce

CRM is widely used by companies both big and small. Gone are the days when it was purchased as a monolithic on-premise application. Today, it is almost exclusively deployed in the cloud. As CRM moved to the cloud, business leaders in charge of sales, service, and marketing drove the purchase. Sales leaders only cared about […].

Marketing 486
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Best Ecommerce Platforms

Kissmetrics

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. What would you do with an extra $1,500 a day? With a bit of work and the right platform behind you, you can create an online store that generates that kind of revenue (and more). Shilpi Yadav is an excellent example. She quit her job to start an online clothing store based around her Indian heritage.

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Hyland Accelerates Its Path To Cloud: Acquires Alfresco Software

Forrester eCommerce

Today Hyland Software, best known for its OnBase and Perceptive content management portfolios, announced it will acquire Alfresco Software. Both vendors were named as “Leaders” in The Forrester Wave™: ECM Content Platforms, Q3 2019 (subscription req’d). This is a natural next step in Hyland’s recent rejuvenation strategy. Hyland’s investments over the last year include the […].

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The Secret Guide to VSEO: Video and SEO

Kissmetrics

Since the Google Penguin and Panda updates, a lot of SEOs finally have realized that ranking a website in the long term is not just about building a large number of links. It’s also about creating high-quality content that will attract links naturally over time. However, one type of SEO that still is underutilized is VSEO: video search engine optimization.

SEO 302
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The Pragmatic Path to Composability: Creating Efficient Commerce Systems

Speaker: Jason Cottrell and Brian Walker

Brands used to look for a commerce platform that could do everything. But over time, one vendor was no longer enough to meet a brand’s needs, so they added, and added, and added— and now it's essential that these vendors work well together. That’s composable, and it’s important to get it right. Customers and your board expect you to be in new channels and to adapt quickly to market change.

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The SEO Platform Landscape Is A Cheese Board Of Point Solutions

Forrester eCommerce

I don’t know about you, but I really like a good cheese board. You get a little bit of everything — a variety of cheeses, crackers, some meats, some fruit, maybe a little honey and nuts to spice it up. My wife and I were really into upping our cheese-board game during the months of […].

SEO 347
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How to Boost ROI with Optimized Buy Now Buttons

Kissmetrics

E-commerce has become a cutthroat industry. With everyone and their brother-in-law setting up e-commerce businesses and the competition is super stiff. That’s why you must do everything in your power to position yourself for more sales. One way to do that is to optimize your Buy Now buttons. What is a Buy Now Button, and Why is Optimization Important?

eCommerce 283

More Trending

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321: Why Ecommerce In Q4 Is Going To Be A Disaster With Casey Gauss

My Wife Quit Her Job

Today I’m thrilled to have Casey Gauss back on the show. Casey is the founder of Viral Launch and he’s helped tens of thousands of eCommerce entrepreneurs drive billions of dollars in sales. He is an expert in all things Amazon and I’m happy to have him back on the show to talk about what he’s been up to (a lot has changed in the past year alone) and to discuss some high-level trends and strategies in the eCommerce space.

eCommerce 236
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Sales Engagement Vendors Are Ready To Meet The Moment

Forrester eCommerce

The events of 2020 have cemented the digitization of the B2B buying and selling process — and sales engagement (SE) vendors are well prepared to help businesses meet this moment. As sellers face an extended remote selling environment, larger buying teams, slower decision cycles, and a host of other challenges, companies of all shapes and sizes will need to arm their selling teams with SE and other foundational tools.

B2B 266
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CAYIN Technology Enhances Digital Signage With Facial Recognition

Retail TouchPoints

CAYIN Technology , a digital signage solution provider, has partnered with QNAP Systems to integrate facial detection technology with its digital signs. The combined solution is designed to engage shoppers using personalized advertising content based on their age and gender, as well as the number of customers within view of the screen. The solution harnesses QNAP’s QVR Face Tiger to update content on screens in real time.

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Learn From Direct-To-Consumer Disruption

Forrester eCommerce

Direct-to-consumer (DTC) brands are fueling disruption by radically reorienting consumer expectations. As a result of the COVID-19 pandemic, brands of all kinds are looking to shore up their own DTC efforts as more consumers seek authentic and engaging brand relationships in increasingly digital spaces. As they craft their own brand’s DTC journey, B2C marketers and […].

Consumer 246
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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: David Nisbet, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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LVMH Pulls Out Of $16.2 Billion Tiffany Acquisition, Prompting Lawsuit

Retail TouchPoints

Luxury brand powerhouse LVMH Moët Hennessy Louis Vuitton has called off its planned $16.2 billion purchase of Tiffany & Co. , citing the threat of U.S. tariffs on French goods. However, it’s more likely that LVMH’s cold feet are a result of the battering that the overall luxury market has taken due to COVID-19. There had been signs that the deal, originally announced in November 2019 , was in trouble.

eCommerce 183
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Forrester eCommerce

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Customer 234
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How Worthy Conquered Mistrust Issues In Jewelry Resale

Retail TouchPoints

COVID-19 has accelerated an already-surging resale market. Consumers stuck at home have had the time to thin out their wardrobes and make room in the garage — along with strong financial incentives to turn their possessions into cash. Studies show how the secondhand market has picked up its pace during the pandemic. According to thredUP ’s 2020 Resale Report , “online thrifting is a bright spot in the broader COVID retail slump.

Jewelry 180
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How Coronavirus (COVID-19) Is Impacting Ecommerce [September 2020]

ROI Revolution

Published March 12, 2020. Last updated September 9, 2020. On top of health concerns, brands across the globe are worrying about how coronavirus (COVID-19) will impact ecommerce as a whole. Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. In this article, we’ve collected everything your brand needs to know about coronavirus and ecommerce, as well as what you can do to lessen the blow.

eCommerce 147
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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The Paper Store Emerges From Bankruptcy Under New Ownership

Retail TouchPoints

The Paper Store will emerge from Chapter 11 bankruptcy after less than two months. Retail-led real estate firm WS Development acquired the retailer, which will be added to its 95 -location property portfolio. The Paper Store continued operating uninterrupted during the proceedings and expects to seamlessly transition to its new ownership as it emerges from bankruptcy.

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How to Launch Your Own Facebook Shop

SellBrite

As many as 25,000 stores could close this year in response to the COVID-19 pandemic , according to Coresight Research. But while in-store retail traffic has slowed for most businesses, online purchases are booming. In fact, the amount customers spent online with U.S. retailers grew more than 30% in the first half of 2020. And online spending accounted for nearly 19% of total retail sales during this period.

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Home Depot, Amazon Extend Black Friday Deal Windows For Holiday 2020

Retail TouchPoints

As Home Depot and Amazon approach an uncertain Q4, these retailers are seeking to embrace the extended digital nature of this year’s season. Home Depot is extending its Black Friday deals from early November through the end of December, both in-store and online, and partnering with Pinterest to help shoppers discover DIY gifts. Amazon is reportedly starting its own Early Black Friday deals on October 26 and not restricting discounts to Prime members, according to Tamebay , a publication for mark

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Aldi refills to save 550 tonnes of single-use plastic a year

TalkingRetail

Aldi is to launch own-brand concentrated cleaning liquids that will refill spray bottles up to four times, in a move that will save around 550 tonnes of single-use plastic a year. Six new Power Force concentrated products, including window, shower, kitchen and bathroom concentrates, will be available from 24 September and retail at £1.99. Each.

Retail 132
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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How to use third-party cookies while preparing for their demise

Liveintent

Here’s the deal – everyone’s talking about preparing for the death of the third-party cookie. But there’s one big problem they’re not addressing: how to actually move away from using third-party cookies … while still using third-party cookies. After all, we’re still more than a year away from cookie-less Chrome browsers.

Webinar 116
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Nisa launches pre-sell event for Christmas alcohol

TalkingRetail

Nisa partners have this week begun to pre-order alcohol for the festive season. This year’s Christmas licensed pre-sell brochure offers a gifting range that caters for a range of budgets and includes a new range of seasonal packs, wine boxes, and key branded mid packs of lager and cider. Also included is a ‘two for.

Events 123
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Retail's unlikely pandemic winners

RetailDive

Wayfair, Overstock and At Home have made gains while much of the industry faces sales declines, layoffs and, in some cases, bankruptcy.

Retail 115
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Veganuary calls on retailers to get involved in 2021 event

TalkingRetail

The organiser of Veganuary, which encourages people to go vegan in January and beyond, is calling on retailers to get involved in next year’s event. This year more than 400,000 people signed up to take part in the event, compared to 250,000 in 2019. The event organiser said: “Veganuary is creating a new wave of.

Events 116
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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How to Create Your Ideal Customer Profile

FastSpring

When you start a digital business, you’re often creating a product or service that solves a problem you’ve noticed in your own life. Which means you understand your audience because you are your audience. But there’s a good chance there are other groups of people—different from yourself—who also want to buy your product. In that case, you need to do some more research to truly understand who your customer is.

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Value ‘will be crucial’ if c-stores are to retain new-found shoppers

TalkingRetail

Value perceptions, own-label and food-to-go will be crucial to c-stores looking to retain their new-found shoppers as the ‘new normal’ begins to take shape, says a leading operator. Nikki Rogers, food solutions director at Spar distributor AF Blakemore, told today’s online Summit hosted by the Association of Convenience Stores (ACS): “One of the things that.

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“Why We Launched an Open Commerce Ecosystem”: Q&A with Profitero CEO Bryan Wiener

Profitero

Last week, Profitero announced the launch of the Open Commerce Ecosystem , a first of its kind partnership program connecting retail digital shelf analytics, media agencies and tech platforms together for optimized marketing performance. The announcement has generated a lot of buzz, with news coverage appearing in AdAge , AdExchanger , Adweek and MediaPost.

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Nature Valley unveils £1.8m campaign with Tripadvisor

TalkingRetail

Cereal bar brand Nature Valley has partnered with travel platform Tripadvisor to “encourage Brits to explore some of the UK’s most beautiful nature spots” The “#visit nature” campaign will kick-off on 14 September and run for six weeks, and will consist of targeted media activity across TV, social media, and digital platforms, as well as.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Salsify Announces an Industry-First Commerce Experience Management (CommerceXM) Platform

Salsify

“By 2022, organizations using multiple go-to-market approaches for digital commerce will outperform non-commerce organizations by 30 percentage points in sales growth.”. Source: Gartner, August 2020. Every single purchase made by a consumer is now digitally influenced: They conduct research online. They compare price points. They seek out reviews. They view tutorial videos or product explainers.

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Travel Blue rolls out hygiene range for convenience sector

TalkingRetail

Travel accessories company Travel Blue is launching a range of hygiene products suitable for the convenience sector. The Hygiene range comes in small re-sealable packs and consists of six products: Hygiene Kit, containing two disposable face masks, four Latex gloves and four hygienic wet wipes. Five disposable face masks (one-size-fits-all).

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4 strategies to keep your customers subscribed and buying more

RetailDive

Subscription businesses should focus on these tactics to help reduce churn, increase customer loyalty and drive revenue.

Customer 108
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Hobgoblin unveils Halloween campaign

TalkingRetail

Beer brand Hobgoblin is running a four-month long Halloween campaign, using the strapline “Best Sipped in the Dark”. The campaign is running until November across out-of-home and digital platforms, including digital screens, murals, and social media channels. The brand will be unveiling interactive UV/glow in the dark murals in London, supported by out-of-home executions in.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.